MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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The Evolution Of Banking by Andrew Beattie (Contact Author | Biography) With the exception of the extremely wealthy‚ very few people buy their homes in all-cash transactions. Most of us need a mortgage or some form of credit to make such a large purchase. In fact‚ many people use credit in the form of credit cards to pay for everyday items. The world as we know it wouldn’t run smoothly without credit and banks to issue it. In this article we’ll‚ explore the birth of these two now-flourishing industries
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Federal Reserve Bank of New York Staff Reports Shadow Banking Zoltan Pozsar Tobias Adrian Adam Ashcraft Hayley Boesky Staff Report no. 458 July 2010 This paper presents preliminary findings and is being distributed to economists and other interested readers solely to stimulate discussion and elicit comments. The views expressed in this paper are those of the authors and are not necessarily reflective of views at the Federal Reserve Bank of New York or the Federal Reserve System. Any errors
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INDIAN BANKING SYSTEM A Transition from Traditional Banking to Mobile Banking BY: Abhilasha Sharma Indian Banking system: An Overview Banking in India originated in the last decades of the 18th century. The oldest bank in existence in India is the State Bank of India‚ a government-owned bank that traces its origins back to June 1806 and that is the largest commercial bank in the country. Central banking is the responsibility of the Reserve Bank of India‚ which in 1935 formally took over these
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question of whether the phenomenon of Islamic finance or Islamic Banking is truly globalizing‚ that is‚ spreading as a universal alternative to conventional finance and banking or whether the proponents of such a view are spreading a myth or are themselves simply deluded by their own enthusiasm. This article has also addresses the various aspects of the globalization of Islamic finance‚ among others‚ the issue of the rise of Islamic banking in the West‚ Islamic jurisprudence and finance‚ the Islamic Financial
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NRI BANKING With a view to attract the savings and other remittance into India through banking channels from the person of Indian Nationality / Origin who are residing abroad and bolster the balance of payment position‚ the Government of India introduced in 1970 Non-Resident(External) Account Rules which are governed by the Exchange Control Regulations. The funds held in Non-Resident (External) Accounts (NRE Accounts) qualify for certain benefits like exemptions
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Macro And Micro Economics Micro Economics:- Microeconomics is a branch of economics that analyzes the market behavior of individual consumers and firms in an attempt to understand the decision-making process of firms and households. It is concerned with the interaction between individual buyers and sellers and the factors that influence the choices made by buyers and sellers. In particular‚ microeconomics focuses on patterns of supply and demand and the determination of price and output in individual
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The micro-macro dilemma relates to a variety of circumstances and situations and is essential for numerous decisions daily that people make. This is particularly true for many of the business decisions that organizations make in concerns to marketing. From the perspective of marketing‚ high-powered engine in cars is a pleasurable and worthwhile option or many consumers‚ especially consumers who enjoy driving high-powered vehicles or participate in recreational activities that require the high-powered
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Executive Summary One would think that the main purpose for a bank besides managing one ’s money would be giving good customer service. Excellence in customer service is the most important tool for sustained business growth. Customer complaints are part of the business life of any corporate entity. This is more so for banks because banks are service organizations. As a service organization‚ customer service and customer satisfaction should be the prime concern of any bank. Banks believe that by
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the expansion of banking and money and the changes in people’s financial wealth are three ways by which the financial system could affect the level of aggregate demand in the economy. For a real economy to expand‚ liquidity of assets is a requirement and the availability of liquid assets increases the aggregate demand in the economy as consumers have easy access to cash when needed as liquid assets are assets that can be easily converted into cash. The expansion of banking and money also affects
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