Presentation of Ben & Jerry’s: Ben & Jerry’s is a very famous ice-cream brand‚ founded in 1978 by Ben Cohen and Jerry Greenfield and is now a division of the British-Dutch Unilever conglomerate. Since it has been bought by Unilever in 2000‚ this brand dominates the ice-cream‚ frozen yogurt‚ sorbet market. This success can be explained by Ben & Jerry’s strategy‚ based on two major points: a strong distribution network (franchised shops‚ large-scale retailing‚ shops)‚ and an efficient
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ICE FILI CASE 1) Is Russia’s ice cream industry attractive? Yes‚ it is. Russia is one of the largest nations in the world and‚ as such‚ holds promising market share potential due to its sheer size in geographic‚ demographic and economic terms. Russians love ice cream‚ even in the subzero winter climate. Despite decreased market share due to recent increased consumption of beer‚ soda and confectionary products; the Russian ice cream industry is attractive due to its lower entry barriers
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ORGANISATION * Ben Cohen: CEO * Jerry Greenfield: Chairman * Started the business not to get rich but to make a liveable wage and contribute to society * Both never had the expertise to expand the business further and hired a new CEO. HISTORY * Ben & Jerry’s started in 1977 * In the 1980’s the company was doing very well * In 1990 Ben & Jerry was selling in all Major * markets in the US‚ Mom& Pop’s accounted for majority of ice cream sales * In
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Ben & Jerry’s Timeline Ben & Jerry’s Homemade‚ Inc. is a leading manufacturer of super premium ice cream‚ frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and "down to earth"‚ being humorous and having fun‚ being non-traditional and alternative and‚ at times‚ being activists around progressive values. Co-founders‚ Ben Cohen and Jerry Greenfield‚ have been seen as role models for running a business that is both profitable and socially
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Ben & Jerry’s Homemade Ben & Jerry’s Homemade‚ which was founded in 1978‚ becoming the leading distributor that engaging in super-premium ice-cream‚ frozen yogurt and sorbets across the United States‚ as well as in selected foreign countries‚ in supermarkets‚ grocery stores‚ convenience stores‚ franchised Ben & Jerry’s scoop shops and restaurants. Stakeholder and stockholder’s role and motivation Stakeholders are the parties that have interests or affected by a corporation. Analyzing
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Question 1. Comment on the micro and market environments of Pick n Pay and also comment on the macro environments that may affect the company in 2014. Pick n Pay. Micro environment: The micro environment is the smallest of the three environments. This is the environment that is influenced by the market and the macro environments. Pick n Pay can control their beliefs and visions in such a way that customers become used to the way they operate. Some of their values include: honesty‚ integrity
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company was privatised and rechristened “Ice Fili”. Anatoliy Shamanov‚ an expert in the technical processes essential in the frozen food industry‚ joined the company in 1968. After six years of service he decided to further his expertise serving in a variety of other roles elsewhere in the frozen foods industry. He later retuned as CEO in 1988 and was inspirational in leading the company through the vast changes that ensued. Ice Fili are Russia’s top ice cream producer so one could forgive Shamanov
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unm.edu Managing Social Responsibility and Growth at Ben & Jerry’s INTRODUCTION Ben Cohen and Jerry Greenfield opened their first ice cream shop on May 5‚ 1978‚ in a converted gas station in Burlington‚ Vermont‚ investing $12‚000 in secondhand equipment. Their business credentials consisted of much enthusiasm and a $5 Pennsylvania State University correspondence course in ice cream making. Driven by Cohen and Greenfield’s 1960s ideals‚ Ben & Jerry’s Homemade‚ Inc.‚ has grown to be a very successful
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Club Gelato 1. Company Profile: Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here. Club Gelato has made quite an impression on ice-cream lovers with its unique flavors‚ including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies
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Ice-Fili (АЙС-θИЛИ) You cannot defeat a nation that enjoys ice cream at minus 40 Celsius. — Winston Churchill To survive in Russia’s ice cream industry during the 11 years since the collapse of the former Soviet Union was no small feat (see Exhibits 1 and 2). To be successful in these turbulent times was nothing short of amazing to industry observers. In 2002‚ Ice-Fili‚ a midsized Russian company with more than $25 million in sales‚ was Russia’s top ice cream producer. Surprisingly‚ it had
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