concerned to manage firm’s activities and resources to the environment in which it operates. This essay will analyse the micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part. The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM. Part 1: Analysis of Micro and Macro External Environment 1.1 PESTEL Analysis The external factors can be
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Micro Environment; It means the internal environment of the company and it is also called small environmental forces which directly or indirectly affected the company. It has some forces which are discussed below Company; Cadbury dairy milk is a company which manufactures the products like chocolate. There are different departments in the company who collectively responsible to make the products. Suppliers; Suppliers are those persons who provide the raw material to the company like cocoa
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INTRODUCTION. Coca cola‚ It is a company that produces coke‚ a carbonated soft drink. Question1. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com
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POSITIONING The diagram above shows that LG’s positioning depends on three relationships which are: I) The relationship between LG and the customers. II) The relationship between the customers and LG’s competitors and III) The relationship between LG and competitors Both LG and its competitors try to convince customers on why (price‚ quality‚ fit for purpose‚ track record‚ novelty‚ etc) they should buy their respective products and not the other. This persuasions and the customers experience
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www.lg.com Product Authentication program Dear Customers‚ To protect all LG customers from counterfeit and grey market products and make sure that you receive official warranty service‚ LG is now running a product authentication program. To make sure your handset is a genuine product of LG‚ ONLY one SMS containing the IMEI No. of your purchased handset will be automatically sent to LG on the date of purchase. LG will bear the cost of one SMS for the product authentication program. For promotion
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for LG Electronics to launch and promote their new watch phone into the Canadian market. B: Analyzing Case Data: * Majority of the growth in the consumer electronics industry was attributed to the portable sector of the market and to the increasing popularity of product miniaturization * Products have been driven by consumers demands to listen to music‚ watch video‚ play games‚ and communicate anywhere and anytime * Top brand manufacturers are Nokia‚ Motorola‚ Samsung‚ Sony‚ LG‚ and
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ACKNOWLEDGEMENT I wish to thank and express my gratitude to the management of LG ELECTRONICS INDIA LTD. for giving me permission and offering training facilities for my summer training & corporate exposure as an Integral part of my BBA curriculum. It is a great experience and pleasure for me to present this report on the practical training at LG products. I sincere to acknowledge my indebtedness to Mr. marketing manager ‚ for the generous
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ContentsPart AIntroduction and explanation of Macro environment................................pg 3The Coca-Cola...................................................................................................... pg 5Introduction............................................................................................ pg 5Bottlers.................................................................................................. Pg 6Influence of macro environment on Coca-Cola.............................
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This precall planning worksheet is worth 25 points. Your work is scored at 88% of the points available: 22 points I have typed feedback in green type. Looking ahead -- One of the most important areas of information is the table indicating the Needs gap‚ Features‚ Benefits and Advantages. When completing the ADAPT worksheets‚ you’ll Discover the needs gaps. Then‚ your presentation after ADAPT will use the features‚ benefits and advantages. Role-Play Worksheets Role-playing
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LG ELECTRONICS LTD {draw:frame} A great working environment will allow you to exercise and develop all of your skills‚ and you’ll be duly rewarded too! LG Electronics creates working environments that enable all its employees to demonstrate their capabilities‚ focus on their own work‚ and create value. HR Principles {draw:frame} Creativity and autonomy An individual’s creativity is the basis for value creation. LG Electronics respects diversity and autonomy‚ allowing each of its
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