SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14‚ MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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References: 1. McDonald ’s Corporation: Managing a Sustainable Supply Chain‚ Case pack‚ Harvard Business School 2. Supply+Chain+Management+A+Logistics+Perspective+9e 3. McDonald’s online report (http://www.mcdonalds.co.uk/ukhome/Ourworld/Environment.html) 4. McDonald’s
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Mcdonalds Mcdonald’s are Multinational company who have expanded dramatically.. They are a company who’s policy is based on globalisation‚ by the fact that Macdonald’s and its franchises growth is remarkable they have over 21000 restaurants in over 101 countries‚ and territories in all parts of the world including Argentina‚ Cuba‚ Singapore India. and worldwide sales exceeded $30 billion dollars and the net income crossed 1.5 billion Mcdonalds have achieved their recognition and status by
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Environmental pollution will dramatically decline if the authorities are not reluctant when it comes to making disposals more accessible so that a clean environment can be maintained. According to (SWMCOL 2010) in Trinidad and Tobago‚ the average person generates approximately 4 lbs of waste per day This amounts to approximately 1‚000 tons of waste that reaches the landfill sites per day Apart from this‚ large quantities of waste are also improperly disposed of‚ and as a result‚ pollute our streets
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Samantha Lawson March 20‚ 2013 BUSN 420 OL McDonald ’s: Customer Driven What does it mean to be customer driven? One Fortune 500 Company that lives to please and satisfy their customers is‚ McDonald ’s. According to the article The Ray Kroc Story (2012)‚ McDonald ’s passion for quality and customer service all began with a man named Ray Kroc (p.1). In 1954‚ Ray came across a restaurant in San Bernardino‚ California run by brothers Dick and Mac McDonald. He was immediately captivated by how effective
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Micro environmental factors are internal factors close to a business that have a direct impact on its strategy. These factors include: Customers Organisations survive on the basis of meeting “customer needs and wants” and providing benefits for their customers. Failure to do so will result in a failed business strategy. Employees Employing the correct staff and keeping staff motivated is an essential part of an organisation’s strategic planning process. Training and development play
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McDonald is the largest fast food restaurant brand in the world. It provides a mass fast food service with great-tasting and high quality foods as well as speed and convenience to customers. (McDonald annual report 2013) It operates with a low variety and high volume products. Technology is used to improve operation process in order to produce standardized service to individual customer. Thus only limited customization of service‚ and limited contact between customers and staffs can be made. (Greasley
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GROWTH OF MICRO-CREDIT IN INDIA: AN EVALUATION (90th Conference volume of Indian Economic Association 2007 Dr. Md. Tarique * & Ranjan Kumar Thakur † The success of Grameen Bank in Bangladesh has established the fact and several literatures in this regard also acknowledge the fact that poor are bankable in terms of capacity to save and repay the loans provided the same are collected at the doorstep in small amount at frequent intervals. This is the basic principle of micro-finance‚ which
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Research how humans interact with micro-organisms and use this information to write a discussion for your report. Basic structure and function Explain the parts and how they work for fungi and bacteria Most fungal species are multicellular. Most fungi do not have flagella in any phase of their life cycle. They move toward food by growing toward it. The main body of most fungi is made up of fine‚ branching‚ and usually colourless threads called hyphae. Each fungus will have vast numbers
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