International hospitality practice Raffles Hotel in Singapore Full Situational Audit of the Raffles Hotel and Develop a Strategic Place for the next 3 Years. Cover Page: Student Number‚ Module Code‚ Title‚ Module Tutor Table of Contents‚ List of Tables‚ Figures and Appendices Introduction Explaining the Purpose of the Report Brief Company Overview (10% of the assignment mark) 400 words External Audit: analysis of relevant macro-environmental (PESTE) and industry dynamics (Porter’s
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News Brief Hilton Hotels tops in customer satisfaction http://planyourmeetings.com/2006/06/01/hilton-hotels-tops-in-customer-satisfaction/ By Kristi Casey Sanders Published: June 1‚ 2006 Hilton Hotels Corporation leads the hotel industry in customer satisfaction‚ according to the latest statistics from the American Customer Satisfaction Index (ACSI). With a score of 78 points out of a possible 100‚ Hilton took the leadership position among the seven hotel companies mentioned in the survey
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The Park Hotels By : Abda Khan Divya Rathaur Meenakshi Singh Ritu Gupta Introduction Located in Bangalore‚ Chennai‚ New Delhi‚ Navi Mumbai‚ Kolkata‚ Visakhapatnam‚ Hyderabad‚ Kerala Backwaters & Goa‚ The Park Hotels are a collection of luxury boutique hotels managed by Apeejay Surrendra Hotels. With over 45 years of industry experience‚ we are renowned for our global standards of product quality and service excellence. The location of the hotels makes them the preferred luxurious downtown spot
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MARRIOTT HOTEL Marketing Essay Jelena Stankovic 09.03.2012 Anniesland College The following essay will be about marketing used at Glasgow marriott hotel. Marketing mix‚ products of the hotel‚ channels of distribution‚ the pricing srategies‚ also‚ methods of promotion used by the hotel and explanation of product life cycle. Alxso I will suggest a new product and explain how it might be promoted‚ priced or distributed. Glasgow Marriott hotel is located in the business district of the city
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tablet market: External analysis of the micro-environment The global tablet PC market continues to grow with shipments reaching 53.8 million units in the third quarter of 2014. The rise in shipment from 48.3 million units in the third quarter of 2013 to 53.8 million units in the third quarter of 2014 can be attributed to the growing demand from costumers as the tablet industry offers the costumer a smaller sized device with a better battery life compared to a PC and because the device allows costumers
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Contents Introduction Budgeting The Three Periods Forecasting Suggestions Technological advances in the Hospitality Industry Conclusion References Introduction The Newtown Central Hotel runs a 100 bedroom three star city centre hotel part of a global chain. The present report purpose is to evaluate the implementation of a range of strategies in order to achieve profitable room sales‚ looking at the past 3 period’s figures and using group results from the first assignment (yield management
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NAIROBI’S FIVE STAR HOTELS CORPORATE SOCIAL RESPONSIBILITY PROGRAMMES AND THEIR IMPACT ON SOCIETY Kathurima Jane Mutimbi – M.Sc Department: Hospitality Management Supervisors: Dr. Alice Ondigi Dr. Godfrey Olukoye (Late) Corporate Social Responsibility‚ otherwise known as CSR‚ has been defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workforce and their families‚ as well as the local community and society. Studies
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Environmental pollution will dramatically decline if the authorities are not reluctant when it comes to making disposals more accessible so that a clean environment can be maintained. According to (SWMCOL 2010) in Trinidad and Tobago‚ the average person generates approximately 4 lbs of waste per day This amounts to approximately 1‚000 tons of waste that reaches the landfill sites per day Apart from this‚ large quantities of waste are also improperly disposed of‚ and as a result‚ pollute our streets
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Micro environmental factors are internal factors close to a business that have a direct impact on its strategy. These factors include: Customers Organisations survive on the basis of meeting “customer needs and wants” and providing benefits for their customers. Failure to do so will result in a failed business strategy. Employees Employing the correct staff and keeping staff motivated is an essential part of an organisation’s strategic planning process. Training and development play
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group. 12 12 The luxury Brands Waldorf Astoria and Conrad 12 Extraordinary places. A singular experience. 12 The luxury of being yourself®. 13 The business class hotel Hilton Hotels and Resorts and DoubleTree 14 The global leader of hospitality. 14 Where the little things mean everything. 14 All suites hotel 15 More reasons to stay. 15 We speak success. 16 We love having you here®. 16 Be at home. 17 Extended Stay suites 17 Be at home. 17 Vacations 18 This is the
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