Contrasting Environmental Scanning to Competitive Analysis Peter F. Shore HLTH 5020 November 3‚ 2013 Sandra Guerra Contrasting Environmental Scanning to Competitive Analysis Environmental Scanning Environmental scanning is a prerequisite for the formulation of successful business strategies whereas competitive analysis is an assessment of the strengths and weaknesses of competitors (both current and potential) usually drawn from data during environmental scanning (Beal‚ 2000). Social Issues
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Sociological theories can be divided into two categories‚ macro-sociological and micro-sociological theories‚ otherwise known as structural and action theories‚ respectively. As sociological theories‚ they both aim to explain the society we live in‚ but differ in where they choose to focus their explanation‚ with macro-sociological theories observing society as shaping the individuals that live in it‚ and micro-sociological theories observing individuals as shaping the society they live in. Structural
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five years)‚ copycats and generic competitors are assumed and of no particular consequence in the larger 3M product development picture. 3. It appears that 3M could be one of the prime examples for many of the concepts discussed in the text. They have the organizational culture‚ attitude of questioning and innovation‚ and the willingness to take risks that belie an organization that could and should succeed when others go astray while trying to take shortcuts to innovation. 3M’s culture is so deep
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1. Environmental Scan 1.1. Internal Factors The environmental scan of Garuda Indonesia Airlines is starting with the internal factors of the company. 1.1.1 Image of the company Garuda Indonesia Airlines is the national airlines ofIndonesia. They have a very strong image as a national carrier‚ strong financial support from the government and the existing target market. The image as one and the only national carrier of Indonesiagives a very good image for the local and international passengers
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usually understood to refer to the social movement that seeks to protect the consumer against excesses of business and promote the rights of consumers (Gabriel & Lang‚ 1995). People in this movement often fight for the rights of consumers who are affected by structural violence (landlord tenant issues‚ housing discrimination‚ abuse of elderly consumers‚ discrimination against women by financial institutions‚ and children as vulnerable consumers). Although much as been written on consumerism as a social
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societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and forces influencing the company’s ability to transact business effectively with its target market” (Armstrong and Kotler
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Creativity‚ Technology and Innovation 4BUS1013 2011/12 Semester B Module Leader: Hajni Handler 1. Contact details for the module leaders (and teaching team) |Name |Room |Phone extension|E mail address |Office hours | |Hajni Handler |M235 |5762 |h.handler@herts.ac.uk |Monday 10-11am | |Leonor Silva de Mattos |M218 | |l
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be around for a long time and have an enormous impact on the lives of many people. Social & Cultural Factors Baroque music has a large role in American Culture. Many people can often be seen taking part in activities associated with Baroque music. This is partly because people of most ages can be involved and families are brought together by this. Generally a person who displays their dislike for Baroque music may be considered an outcast. Economic Factors It is not common practice to
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ENVIRONMENTAL SCANNING Environmental scanning is a process of gathering‚ analyzing‚ and dispensinginformation for tactical or strategic purposes. The environmental scanning processentails obtaining both factual and subjective information on the businessenvironments in which a company is operating or considering entering.Environmental scanning is the process in which a firm continually collects andevaluates information about its external environment. There are six main categoriesof environmental
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References: Bibliography: • What ’s the difference between macroeconomics and microeconomics? Electronic Format. http://www.investopedia.com/ask/answers/110.asp [2009] • Microeconomics vs. Macroeconomics. Electronic Format. http://www.stchas.edu/faculty/gbowling/survey/MicroeconomicsVsMacroeconomics-Macro
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