Bmw Strategic Plan Table of Contents 1.0. EXECUTIVE SUMMARY 2 2.0. BUSINESS MISSION VISSION AND STRATEGIC OBJECTIVES 5 2.1. Company Mission and Vision 5 2.2. Goals 5 2.3. Core competence/sustainable competitive advantage 6 3.0. ANALYSIS OF THE BUSINESS INTERNAL AND EXTERNAL ENVIRONMENT 7 3.1. Micro Environment (C3SPM ) 7 3.2. Macro Environment (SLEPT) 12 4.0. KEY CRITICAL SUCCESS FACTORS 15 5.0. SWOT 17 6.0. BASIC STRATEGIC THRUST 23 6.1. Proposal 1: Innovation 25 6.2. Proposal 2: Differentiation
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I think that two of the most important environmental factors that helped to play a part to the development and expansion of the United States were the potato famine in Ireland and the Dust Bowl of the 1930’s. These two major events helped to shape our country into the one we know today and are more closely linked then some people believe. The Irish Potato Famine began in September of 1845 with the first death from starvation being recorded the fall of the following year and lasted another three
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not apply in other countries such as China and Singapore where government control over businesses is high. b) Economic Fluctuations in interest rates‚ exchange rates and money value greatly affect activities and operations of General Electric. Factors such as deflation and inflation as well as government spending in different countries in which General Electric has ventured often influence business productivity and profitability. The economic impacts caused by the current economic crisis are being
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flagship car in the BMW line-up. BMW passionately blended driving pleasure with comfort into this one like no other car in the luxury car segment in the world of automobiles. Now‚ BMW presents you the fastest ever BMW made and it is available right now in India. It is the BMW M 760 Li xDrive V12. The most powerful and the most expensive BMW right now available in India. The car gives you ludicrous amount of power in an ultra-luxury package. Please take a note that it’s not an M7. Though BMW has focussed
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business with an appropriate marketing plan and use it to contribute our business. After discussion‚ we are deciding to do an online trading business which is selling customized T-shirt through Internet. After a simple industry analysis (PEST environmental analysis) we did‚ we find out that Internet has a huge potential for new start up business. We see this opportunities‚ and we decide to conduct our business in a pure play method which selling product purely through Internet. Pure play business
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Environmental Factors You often hear the word environment‚ but do you stop to think what it really means‚ what it contains‚ and how it affects you? The actual definition of environment is the circumstances‚ objects‚ or conditions by which one is surrounded (Merriam-Webster dictionary). Your environment greatly impacts the way you are as a human being. Each and every one of your life experiences are influenced by your environment. Your environment determines if or how your potential to develop is
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The BMW group was founded in 1916 in Germany more precisely in Munich‚ Bavaria. On the 7th of March the company will be celebrating their 101st anniversary. The group currently has three brands under its wings. The original BMW with diverse series targeting different markets‚ MINI‚ and Rolls-Royce Motor Cars. The presence of this German company is everywhere worldwide. The manufacturer is currently present in 14 countries worldwide for its manufacturing business. In total 31 manufacturing and assembling
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With its three brands‚ BMW‚ Mini and Rolls-Royce‚ the BMW group is competing in the industry of luxury automotive and motorcycles. This industry is performing well ; while the motorcycle market has been relatively flat these last years‚ the automotive market shows a positive increase with a strong growth in China (+17.4%) and Europe (+6.6%). In this industry‚ BMW faces the competition of two major rivals‚ Audi and Mercedes-Benz. As these three groups represent an important part of the market‚ competition
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sources of finance; The money needed to start a business is called business finance. This resource will look at some of the possibilities. This factor can be defined as long term and short term factors. We need to remember that some sources of finance will be appropriate for some businesses but not for others. There are a number of factors to think about when looking at this area of business. We will be looking at the following: • Short term sources of finance: o Bank overdraft
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strategy of a company. The company I have chosen to analyse is BMW. BMW was founded in 1916 as a result of two men Karl Rapp and Gustav Otto merging their two companies (Flugmaschinenfabrik Gustav Otto company and Rapp Motorenwerke company) (“Milestones‚” n.d.‚ para. 41) Since 1916 BMW has expanded and grown hugely and is now considered one of the best premium level automotive makers in the world today. BMW are not only manufacturers of BMW‚ they have acquired Rolls Royce in 1998 (“Milestones‚” n.d.
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