Micro Fridge: Case Study:- 1. Central Issue: a) How to produce? b) For whom to produce? c) If he should go with the Sanyo offer? d) If he should only use distributors to supply his product to the market or go with house accounts? e) How much should be the cost of the micro fridge that could fetch him decent % of profit. 2. Objectives to be achieved: a) To be able to introduce the micro fridge the market with $50000 capital. b) To convince the dormitories
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Micro Fridge Case Study Prepared by Lamia Azab 27.11.2014 1 Index:Micro-Fridge Industry:Market Overview: Industry & Product Situation Analysis: SWOT Analysis TOWS Matrix 4Cs of Marketing Strategy : Company Customers Competition Collaborators 4Ps of Marketing Strategy : Product Price Place Promotion Marketing Plan: Vision and Mission Marketing Calendar Sales Plan: Budget & Sales plan Overall evaluation Recommendations 2 About the product/industry: Industry: The Micro-Fridge
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Less space required for three functionalities in one i.e Microwave ‚ refrigerator and freezer. Product height is 4 feet so it can adjust in small space easily. (vi) Individual can cook food of their own choice in Microwave‚ if they desire or in case of necessity‚ when they don’t want to consume other food For Whom (i) College students (ii) Collage /University administrator to avert possibility of fire due to use of hot plate. (iii) Landlords who provide furnished house. (iv) Guest
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the taste by using the GoGo Fridge. The GoGo Fridge is a convenient portable device that you can put in your drink to merely cool it down to a desired temperature. The GoGo Fridge is a small‚ portable device that you simply submerge the round end inside of a drink to cool it. The problem that it solves is that it can cool your beverage to make it cold without having to use ice‚ which eventually melts and alters the taste of the drink itself. So if you use the GoGo Fridge then you can chill your drink
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1.1.3 Importance of the topic from macro and micro perspective Regulatory requirements will affect profits via their impact on capital‚ funding and hedging costs‚ as well as the direct costs of compliance. It follows that market-makers will set their bid and ask prices based on their expectations of the cost and risk of holding assets in inventory. Spreads will tend to be narrow if market-makers believe they can execute trades quickly and cheaply‚ or if funding and hedging costs are low. Thus‚ a
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The commercial “Global Beer Fridge” by Molson Canadian is informative and insightful because the company uses creativity and technology in order to develop a connection between the brand and the consumer. A bright red fridge was distinctively placed outside in an open space in Toronto. What was interesting about this fridge was neither the vibrant red color‚ nor the location‚ but it was the voice-activated aspect of the machine‚ where the only way to open the fridge would be to say the phrase “I
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Micro-Raman Spectroscopy Raman spectroscopy is a micro-analytical method that showed many advantages in analysis of cultural heritage materials. It is a form of vibrational spectroscopy that allows the identification of particles in homogeneous materials in the micron order. The identification is employed on the basis of the molecular vibrational spectra of samples‚ obtained by excitation with visible laser light. In micro-Raman spectroscopy‚ the laser beam is focused by means of a microscope
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Micro analysis: • Film: Blade • Year: 1998 • Director: Stephen Norrington In this micro analysis I will be analysing the film Blade which was produced in 1998 and directed by Stephen Norrington. The micro elements I am going to focus on are Mise-en-scene and cinematography. I will be analysing everything in the scene including props‚ costumes‚ facial expressions‚ gestures‚ setting‚ codes-framing to determine how it creates meaning. In cinematography I will focus on the camera
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Goal: Total word count in this document: 743 Title: LEKI Micro Vario Carbon Trekking Poles Trekking poles and hiking staffs are normal equipment for many walkers‚ hikers‚ trekkers‚ backpackers and snowshoers. The reasons why are easy; they enhance your stability and provide support on all types of terrain. Trekking poles and hiking staffs will not decrease your overall energy expenditure since you’ll be using your arms more than you would when hiking without poles. They do‚ however‚ help distribute
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9. Micro- Process – Problem‚ Patterns‚ Process Therapist also queries about Esther’s lying behavior that has higher impacts on her relationship with others and herself. The therapist could employ some creative methods such as Gestalt Therapy‚ active imagination‚ role play‚ journaling‚ visualization‚ and other to help Esther identify and understand the patterns and processes of the issues. This help Esther concluded her own pattern of behavior is ineffective and it needs to be changed. Rutledge (2005)
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