International Marketing Analysis and Strategy: Portfolio/Essay ! Essay Question: Write a 2500 word essay/report advising Consortia Drinks about which two markets to enter in South America (South America here refers to those countries south of Panama‚ extending to Patagonia). ! 1.0 ! Introduction ! 1.1 ! Methodology ! 2.0 ! Key Statistics and Indicators I have been tasked with advising Consortia Drinks‚ a UK based micro-brewery‚ as to which two international
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”; she sees it as data and information. Looking at trends in‚ for example‚ economic or health indicators‚ it doesn’t tell us why the trends are like that. Is there anything affecting why the trends are the way they are? However‚ when we look at the micro social structure‚ we can see a whole new aspect of those different populations. Weber says‚ “When we follow the everyday lives of a group of people‚ we can learn how they live with financial constraints‚ how they feed their families‚ how they deal
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banking and related services.” Microfinance is not just about giving micro credit to the poor rather it is an economic development tool whose objective is to assist poor to work their way out of poverty. It covers a wide range of services like credit‚ savings‚ insurance‚ remittance and also non-financial services like training‚ counseling etc. FEATURES: * Borrowers are from the low income group * Loans are of small amount – micro loans * Short duration loans * Loans are offered without collaterals
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Case Study 1 (Florence) Florence currently had her daughter removed from home‚ because the neighbors reported that she had been abusing her child. Florence visited a case manager‚ to whom which she talked to and presented an array of problems that range from the micro level to the macro level. Florence’s problems the lie in the micro level is her personality‚ by which I mean her negative attitude about herself and thinking the she is “useless” in the workforce. Although it was family and
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Microcredit Programs – How Can the Best Models ‘Travel’ Better.” Global Microcredit Summit 2006 (2006): 1-28. Otero‚ Maria. “Profitable Financial Systems.” ESR Review Summer 06 (2006): 4-10. Painter‚ Judith and Barbara MkNelly. “Village Banking Dynamics Study: Evidence from Seven Programs.” SEEP Poverty Lending Working Group. (1999): 1-30. Robinson‚ Marguerite. “The Microfinance Revolution: Sustainable Finance for the Poor.” Washington DC: The World Bank‚ 2001. Rutherford‚ Stuart. “Raising the Curtain on
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Digital Media Business Enterprise Case Study Analysis ZEEBOX Zeebox 1. About Zeebox Company Zeebox is a social TV and social networking second screen platform‚ which invites viewers to engage in online conversations‚ provides contextual information‚ enables consumers to buy what they see on screen and to remote control their TV. The company was founded in 2011 by former BBC iPlayer CTO Anthony Rose and Ernesto
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THE MICRO-ENTERPRISE BRIEF As a group we have been given the task of carefully selecting an informal micro-enterprise that operates in Cape Town. From this small business we need to ask a range of questions in order to investigate and identify the opportunities that are available to the business as well as where and how these opportunities could be improved. As a group the business we selected the flower stalls in Trafalgar Place on Adderley Street. This turned out to be a very interesting business
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| Case Study 2 | Marriott International | | Andrea Blubaugh | 10/22/2012 | BACKGROUND In 1927 J. Willard Marriot and his wife‚ Alice opened a root beer stand in Washington D.C.‚ the Hot Shoppe. They served tamales‚ chili‚ and tacos during the winter months. In 1929 Hot Shoppes was incorporated in Delaware as Hot Shoppes Inc. Hot Shoppes went public in 1953. Marriot’s first hotel‚ the Twin Bridges Marriot was also opened in Arlington‚ Virginia. In 1966 Marriot acquired an airline
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Vans: Skating on Air | Marketing Case Analysis | | MBA 516 | Staton | Statement of Central Issue In the spring of 2002‚ the Vans brand had reached monumental success that outpaced most brands within their industry and transformed them into a $350 million business. The rapid growth of the company and increase demand created a need for a new strategy to guide the brand’s future growth plans. Van’s CEO and president‚ Gary Schoenfeld‚ felt strongly that the brand was at a crossroads
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CASE STUDY 1: MICRO FRIDGE SITUATION: Bob Bennett is the founder of the startup MicroFridge Inc‚ which sells the product MicroFridge designed for “home away from home” market. The product is a compact refrigerator/freezer which has a microwave oven attached on the top‚ with its relative low power consumption and multi utility it has gained popularity in institutional market. Initially‚ MicroFridge approached Japanese manufacturing company Samyan to build its product‚ they manufactured the refrigerator/freezer
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