info Emerald Article: Mobile phones and micro-trading activities conceptualizing the link Richard Boateng Article information: To cite this document: Richard Boateng‚ (2011)‚"Mobile phones and micro-trading activities - conceptualizing the link"‚ info‚ Vol. 13 Iss: 5 pp. 48 - 62 Permanent link to this document: http://dx.doi.org/10.1108/14636691111160635 Downloaded on: 17-02-2013 References: This document contains references to 39 other documents To copy this document: permissions@emeraldinsight
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CASE STUDY 1: MICRO FRIDGE SITUATION: Bob Bennett is the founder of the startup MicroFridge Inc‚ which sells the product MicroFridge designed for “home away from home” market. The product is a compact refrigerator/freezer which has a microwave oven attached on the top‚ with its relative low power consumption and multi utility it has gained popularity in institutional market. Initially‚ MicroFridge approached Japanese manufacturing company Samyan to build its product‚ they manufactured the refrigerator/freezer
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Case Study: Chipping Away at Intel Changes CEO Craig Barrett enacted changes‚ both external and internal‚ at Intel his first three years. First‚ he initially expanded into new markets by pouring money into producing information and communication appliances and services. Later he was forced to pull out of these same markets due to lack of growth brought on by weak demand and market saturation. Some of this lack of growth was due to economic conditions occurring after September 11‚ and some was
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were from both area. According to this situation of recession‚ this project study will help MC to analyses the current situation from many angles and make suggestions about the firm’s marketing practices. The objective is to help MC improve the profits and cross over the low ebb. (T‚ Branigan. 2009) First part of this essay is analysis of the marketing environment which includes both internal and external (both macro and micro)‚ Due to “The marketing environment consists of the actors and force that
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Micro vs. Macro Economics Micro-indiidual consumers/firms Macro-economic aggregates-GDP‚ inflations‚ unemployment Markets-opportunity for exchange 1) Opportunity Costs-value of the next best for gone alternative when a decision is made -all decisions involve an opportunity cost (assuming the firm operates efficiently) 2) Marginal Analysis-analyze situations involving incremental change -marginal: something is changing by a small amount (incremental/one-unit change) 3) Laws of supply and
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Case Study on Local Motors : Designed by the Crowd‚ Built by the Customer Submitted to: Submitted by: Dr. Dindayal Swain Ruchika Mahapatra DECLARATION I hereby declare that the case study on “LOCAL MOTORS : DESIGNED BY THE CROWD‚ BUILT BY THE CUSTOMER – A Case Study” submitted to International Business Institution‚ Bhubaneswar is a record of original work done by me. Miss Ruchika Mahapatra PGDM 2013-15 INDEX NAME PAGE NO. Background of the Company 1
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A Report on NOKIA By-AMIT MUKHERJEE Roll No-10(PGDM-A) Index Introduction……………………………………………………………3 Compliments and Substitutes available for Nokia mobiles………4 Market share of Nokia in India………………………………………7 Demand of Nokia phones……………………………………………8 Supply curve for Nokia in India……………………………………...9 Factors affecting Supply of Nokia in India………………………...10 Macro-Economic Factors affecting Demand of Nokia in India……………………….............................................................11 Future
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Microeconomics vs. Macroeconomics I. Introduction Economics is the study that discusses how a society tries to solve the human problems of unlimited wants and scarce resources. This field of study is vast that it has been the subject of a great deal of writings. Economics is divided into Microeconomics and Macroeconomics. Macroeconomics deals with the overall economy‚ the aggregate demand and aggregate supply for all goods and services. The main concerns of Macroeconomics are the
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say how twitter is founded. The first version of Odeo micro blogging should be used. They open full version of people‚ July 15‚ 2006 with October 2006‚ members of Stone‚ Evan Williams‚ Dorsey and Odeo the other started a new company called obsolete material companies. The company bought Odeo clearly all the assets of ICT‚ including Odeo.com and Twitter.com‚ investors and shareholders. ICTs micro blogging own independent company in April 2007 Micro blogging has become in 2007‚ after the music festival
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“Economics has never been a science - and it is even less now than a few years ago.”…Paul Samuelson INTRODUCTION Economics is the social science that analyzes the production‚ distribution‚ and consumption of goods and services. A focus of the subject is how economic agents behave or interact and how economies work. A given economy is the result of a process that involves its technological evolution‚ history and social organization‚ as well as its geography‚ natural resource endowment‚ and ecology
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