Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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finding proper information that may help me more to do better. The data on rural finances are not available in organized manner. Many firms render rural finances through improper distribution channel and don’t maintain database. Micro Finance A type of banking service that is provided to unemployed or low-income individuals or groups who would otherwise have no other means of gaining financial services. Ultimately‚ the goal of microfinance is to give low income people an opportunity
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1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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Table of Contents ▪ Introduction……………………………….2 ▪ Literature review………………………….4 ▪ References………………………………….10 ▪ Hypothesis………………………………….11 ▪ Methodology………………………………..11 Delimitation Type of study Theoretical framework Introduction: A nation is a group of people who share common history‚ culture‚ language and ethnic origin often possessing or seeking its own government. National identity refers to the distinguish features of group and to the individual’ sense
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The term media effects as used in psychology‚ Sociology‚ Communication theory etc. refers to the ways mass media affect how audiences think and behave. "The hypodermic needle" as coined by Harold Lasswell is a model of mass communication also referred to as ’the magic bullet perspective ’. It is meant to give a mental image of the direct‚ strategic and planned infusion of a messages into individuals.Both images used to express this theory (a bullet and a needle) suggest a powerful and direct
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of daily life‚ and the mass media is no expectation (Brown‚ 2007). However‚ the society still seem confused about the media influence children and young people‚ even blame them for much of society’s ills‚ such as crime‚ sex and vandalism(Agarwal‚ 2008). The report analyses and demonstrates the pros and cons of mass media for modern young generation. First of all‚ the report goes through the of mass media effect on youth action or behaviour to understand the role of media in youth. Secondly‚ the report
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The Negative Effects of Technology and Social Media Technology and social networking sites may seem to be the best invention yet‚ however not only do they cause people to become anti-social‚ they also cause psychological disorders to occur. Technology is great to use for various things including communication. However‚ people have chosen to take full advantage of it‚ and now it just might be backfiring on some of them. In older days when there was only television‚ movies‚ radio‚ and magazines‚
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IMPACT OF MASS MEDIA ON ADOLESCENCE INTRODUCTION: 1- Adolescence Adolescence is the time period between the beginning of puberty and adulthood. Adolescence describes the teenage years between 13 and 19 and can be considered the transitional stage from childhood to adulthood. However‚ the physical and psychological changes that occur in adolescence can start earlier‚ during the preteen or "tween" years (ages 9-12). Adolescence can be a time of both disorientation and discovery. The transitional
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Social media affects politics and plays a big part in influencing its audience. Social media has an abominable effect on political parties. Providentially for those political parties it also has a charitable affect on how they are viewed as well. Unfortunately this type of publicity comes at a price. Advertising a campaign on social media gives anyone in the world access to what you have shared online. Social media users has a nasty way of twisting words and the truth. Social media has a
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INTRODUCTION: The micro Environment The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and publics. The business can take control over all challenges and influences in the micro environment. BODY: 1.1.1)Vision The vision of the business is what the business aims to achieve. It sets out where a business needs to go to be
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