Macro & Micro Marketing Planning & Strategies by Leigh Richards‚ Demand Media Marketing strategy must be considered at the micro and macro levels. Related Articles Five Marketing Strategies for the Small Business What Is Marketing Strategy Planning? Examples of Strategy in Marketing Planning Relationship Between Strategic Planning & Marketing Strategies Hospitality Marketing & Communication Marketing Strategy & Structure Effective marketing incorporates macro and micro-marketing strategies
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Braden Anderson October 15‚ 2008 Macro-Evolution The theory of macro-evolution is one of the most debated topics in modern day society. Macro-evolution is the changing of one species to another‚ and the Big Bang Theory is tied in with it. Theories such as man evolves from apes and the universe coming from a large explosion‚ called the Big Bang‚ have been debated against creationists who believe in creation from a supernatural being. Evolution‚ I believe‚ is false because it lacks
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Moon Micro is a small manufacturer of servers in Santa Clara‚ California. Lately‚ the demand for servers has increased‚ and the company needs to find a way to capitalize on the situation. The current plant has reached capacity of 10‚000 units. The two options to capitalize on the situation are to either expand the plant to a capacity of 20‚000 units or outsource the process to Molectron‚ an independent assembler. Expanding the Santa Clara plant would have an annualized fixed cost of $10‚000‚000
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Country Risk Assessment through Macro level factors: Foreign business operations and investments are affected by societal actions and policies‚ as well as‚ governmental regulations and restrictions; macro level factors act external to the company and are quite uncontrollable Youtoi must be conscious that these factors do not affect the marketing ability of the concern directly but indirectly the influence marketing decisions of the company. These are the macro level factors that should be obtained
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Macro Economic System and its Management. 1. Macro Economic Concerns: • Micro vs Macro Economics. • Major Building Blocks of Macro Economics: 1) AD & AS 2) Four Sectors: HHS‚ BS‚ GS & FTS 3) Two Markets: Commodity Market and Money Market. • Specific issues to be addressed in Macro Economics: o Rising Prices o Rising Unemployment o Falling GDP o Balance of Payments Crisis. • Tools of Macro Economic Policy and Management:
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of a micro-teaching session on a new subject As part of your teacher training you are expected to give a micro-teach on a subject you have not delivered before. This could be a hobby or personal interest‚ the choice is yours. Topics chosen have included making cards‚ a favourite book or film‚ yoga...However‚ what is important is that you have some knowledge and confidence with the topic‚ so that you can concentrate on the actual presenting‚ teaching and learning. The purpose of the micro-teaching
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies
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Introduction Micro environment is the specific or the task environment of a business which affects its working or operations directly on a regular basis. While the changes or transformation in the macro environment will affect the business in the long run‚ the effects of changes or transformation in the microenvironment will be noticed immediately as it is near to the internal part of the business itself. Let us take a roughly look at the macro environment just to get the rough
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