American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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In my point of view‚ the first and foremost benefit fast food brings to customers is time and speed saving. Modern society with piles of work pushes people to be busy at any time‚ especially businessmen and officials. Even students are also up to ears with exercises and examination. Fast food‚ therefore‚ becomes a popular choice of many people. By coming to restaurants‚ which sell fastfood‚ the customers are quickly served; they can save a lot of time to do other things instead of cooking at
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Caesars in Jackson Heights‚ Queens NY. First let’s look at the fast food industry as a whole. History of the industry The concept of fast food is inspired by ancient Rome‚ in which bread and wine were sold in street-side stalls. In early 20th century In the United States‚ fast food history is associated with the introduction of drive-in restaurants. Since then‚ US industry of fast food has come a long way to become the largest fast food industry in the world. One of the pioneers of this field is
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don’t want to get out of them to eat!” This quote from the book intrigues me; the more I thought about this line from “Fast Food Nation” I realized that it was more and more correct. Ever since the invention of the automobile and the affordability of it us Americans have become lazy. We resort to going through a drive through then getting out or going home and making our own food. 2. “The United States now has more prison inmates than full-time farmers.” This makes me sick; the fact that we have
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Fast food nation This is a fiction movie taken by the omonym best seller of Eric Schlosser. Mainly the story aims to speak out the desease caused by the fast food system and to denounce the businessmen’s behavior of neglecting the events because of the great deal of money earned with this trade. Furthermore there are different secondary topics dealing with the story such as exploitation‚ illegal work‚ animal cruelty‚ poverty‚ drug addiction and sexual harassment at work. In order to depict
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There are fast-food restaurant advertisements on almost every street corner‚ trying to grab attention by billboards‚ commercials‚ sign spinning‚ and more. In the book Fast Food Nation by Eric Schlosser he begins to describe how the first two major individuals invented their now multibillion dollar companies which who were Carl Karcher and the McDonald’s brothers. First with Carl N. Karcher‚ who is the founder of what is now called Carl’s Jr. He was born in 1917 near Upper Sandusky‚ Ohio‚ where he
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Fast Food restaurants have been around for many years and have developed over the time to meet consumer’s needs. The basic fundamentals of fast food have not changed; deliver food to customers as fast as possible. Eating fast food is something that I have not done in over four years. I decided to take a friend of mine to help me evaluate Burger King and McDonalds. Both of these restaurants are similar in many ways but also have many differences when it comes to taking orders. The production process
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[pic] [pic] [pic] INTRODUCTION & TERMS OF REFERENCE For this assignment‚ I’m a marketing consultant and I will be giving advice to Mr Johnson who wants to open up a fast food restaurant in a large urban area of South London where he lives. I’ll have to outline the types of information he might need and produce a research plan which should include: • The research objectives and what areas the research will cover • What research methods he
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Praise of Fast Food”‚ Rachel Laudan was raised in old-school fashion but she tries to justify a more modern day fast-food culture. Being a historian‚ Rachel brings some good examples of food wars to the table. as far back as the ancient Greeks. Also‚ it is apparent that even though history runs through her veins she has opened her table up to new ideas in food culture. Binging up Culinary Luddism is quite arguably the opposite end of the spectrum when it comes to being an open-minded food critique
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Fast food is something that is fairly new to our society and begins to call into question as to what is deemed traditional and the pros and cons of having the accessibility. The purpose of the speech is not to convince people to eat out at fast food more but rather to make better decisions when dining out. Using the techniques that have been taught throughout the year‚ the goal of the assignment was to create a compelling argument with a strong persona and mirror other great speakers. The first
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