MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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Micro Environment Notes • The forces within an organisation’s industry that affect its ability to serve its customers and clients – target markets‚ partners and competitors. (Marketing 2nd Edition by Elliott‚ Rundle-Thiele Waller) - Customers - Clients - Partners - Competitors • All factors in the micro environment affect the marketing. Marketing managers‚ during the marketing process‚ must account for all factors in relation to marketing‚ specifically within the micro environment. Customers
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Rizal Technological University College of Engineering and industrial Technology Boni Avenue‚ City of Mandaluyong “Motion Study and Micro-motion Study Equipment” Artiga‚ Odiboy R. Espiritu‚ Robert C. Course/Year: BSIE 3rd year Subject: Methods Engineering Day/Time: Monday/Thursday 10:30am-12:00pm Instructor: Engr. Nestor Japis Motion study involves the analysis of the basic hand‚ arm‚ and body movements of workers as they perform work. Work design involves the methods and
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Building Customer Loyalty Customer loyalty matters because selling more to existing customer is much easier‚ and cheaper‚ than looking for and selling to new customers. On the other hand‚ it is significant to obtain new customers. Nevertheless‚ new customer requires more investment to make them loyal. This briefing covers: • Understanding who are T-mobile’s most valuable customers • How to achieve a high standard of T-mobile customer care for all customers • How to turn
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MICRO ENVIRONMENTALFORCES | EVENTS | IMPACTOPPORTUNITIES/THREATS | COMPETITORS | * YEOS * POKKA | -VE IMPACT * Holds high percentage of market share * Both YEOS and POKKA are the leading brand in the Asian Specialty drinks category. They both have their own loyal group of consumer. In addition to that‚ they also have similar range of product‚ pricing‚ placing of product as F&N Seasons .Thus‚ they are viewed as the strongest competitor to F&N Seasons * Products are similar
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Micro Economics:- Microeconomics is a branch of economics that analyzes the market behavior of individual consumers and firms in an attempt to understand the decision-making process of firms and households. It is concerned with the interaction between individual buyers and sellers and the factors that influence the choices made by buyers and sellers. In particular‚ microeconomics focuses on patterns of supply and demand and the determination of price and output in individual markets (e.g. coffee
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Macro And Micro Economics Micro Economics:- Microeconomics is a branch of economics that analyzes the market behavior of individual consumers and firms in an attempt to understand the decision-making process of firms and households. It is concerned with the interaction between individual buyers and sellers and the factors that influence the choices made by buyers and sellers. In particular‚ microeconomics focuses on patterns of supply and demand and the determination of price and output in individual
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Trader Joes vs. Aldi The Trader Joe’s markets are generally rather small‚ and often rather crowded. There are no national brands‚ just Trader Joe branded merchandise and specialty foods. The quality of the food is impressive‚ though one can come across an occasional bad item. If you have upscale tastes‚ shopping at Trader Joe’s is a delight. The wine selection is great and very affordable. Trader Joes has a variety of cheese‚ cold cuts‚ fine meats‚ European style breads and a variety
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UNIT 1 The Microbial Universe Read Chapter 1 Review Study Outline for Chapter 1 on pp. 21-22. (It helps to read this before viewing the video.) Watch Video 1‚ "The Microbial Universe" PowerPoint lecture: http://it.spcollege.edu/edtech/instructorResources/rlo/RLO%5FObjects/staticRLO/Citron/MCB2010%20UNIT%201/ NOTE: You will need Flash Player for viewing the PowerPoint lecture. You can download it from the following site: http://www.adobe.com/shockwave/download/download
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Word count 686 Unit 27: Using inclusive learning and teaching approaches in lifelong learning Prior to the micro-teach I chose the topic of ‘music‚ drum‚ and rhythm workshop’ because it’s practical‚ fun‚ universally accessible‚ the vast majority of people like music‚ it can be applicatory to absolute beginners all the way to advanced musicians and it advocates group work and student centred learning. Other options that I considered included a group piano lesson‚ drum kit lesson or DJ lesson
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