BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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and served over forty barbequed items. In October 1948‚ after the McDonald brothers realized that most of their profits came from selling hamburgers‚ they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers‚ cheeseburgers‚ french fries‚ shakes‚ soft drinks‚ and apple pie. The carhops were eliminated to make McDonald’s a self-serve operation. Mac and Dick McDonald had taken great care in setting up their kitchen like an assembly line
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HERMES OUTSTRIPES DEMAND AND SUPPLY Based on Bloomberg article by Andrew Roberts‚ November 4 2011 Hermes wanted to build two more factory because they reach their full target until 4 November and since they know they quantity demand will always increase‚ their goal in 2012 to raise the quantity demand until 14 percent. They think Europe debt crisis would not effect their selling on 2011. They are thinking about increasing the price of their product due to the increase price for raw materials
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Chapter 2 Q5: Explain the term satisfice as it relates to the operations of large corporation. The argument is that today’s large corporations do not aim to maximize profits but instead‚ their aim is to satisfice. The two parts of this idea that we must consider are the following: The position and power of stockholders in today’s corporation as opposed to the position and power of professional management in today’s corporation. Large corporations today are not managed by the owners or the shareholders
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or restaurant business. Describe the type of business‚ market share‚ financials‚ size‚ and global presence. This paper will describe McDonald’s‚ the world’s biggest burger chain. McDonald’s business started in 1940 and was opened by Dick and Mac McDonald in San Bernardino‚ CA. Today‚ McDonald’s is the largest chain of fast food restaurants. They can be found in 120 countries and territories‚ serving nearly 54 million customers each day. ("NYSE MCD‚" 2010‚ p. 1) McDonald’s made some remarkable
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Economics and financial management consist of two major components: microeconomics and macroeconomics. These two components are interchangeable and act as the foundation to the core concepts to understanding the enormous arena of the financial world. Macroeconomics can be defined in several business terms‚ but simple put‚ it is the branch of economics that studies the economy of consumers or households or individual firms. Microeconomics basically deals with the choices and assessments made by businesses
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UNIT 3 Microeconomics MULTIPLE-CHOICE SAMPLE QUESTIONS Sample Multiple-Choice Questions Circletheletterofeachcorrectanswer. 1. True statements about the theory of the firm in the short run and long run include which of the following? I. All input costs are fixed in the short run. II. All input costs are variable in the long run. III. At least one input price is fixed in the short run. (A) I only (B) II only (C) III only (D) I and II only (E) II and III only 3. Whichofthefollowingstatementsabouta
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Company Background [pic] The business began in 1940‚ with a McDonald’s Bar-B-Q restaurant opened by brothers Richard and Maurice McDonald at San Bernardino‚ California. They had a staff of 20 attractive waitresses at a drive-in restaurant and 25 items menu that included barbecue ribs‚ beef‚ and pork sandwiches. They became the #1 teen hangout in the San Bernardino. Their introduction of the "Speedee Service System" in 1948 additional the system of the modern fast-food restaurant that the
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Between microeconomics and macroeconomics. Identify each of the following topics as being part of microeconomics or macroeconomics‚ and state your reason why: 20 Marks (2 Marks each) a. the impact of an increase in consumer income on the purchase of luxury automobiles Answer to A. Microeconomics because it looks at economic problems faced by individual within the overall economy. b. the effect of a change in the price of Coke on the purchase of Pepsi Answer to B. Microeconomics because
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comparing their main features. As the terms suggest‚ macroeconomics deals with the market on a large-scale and its aggregate problems‚ while microeconomics concerns markets on a small-scale and individual aspects of the problems. There are six distinct aspects of the two approaches that are shown as in the following table: Microeconomics Macroeconomics (a) Units of the study Individual consumers‚ producers workers‚ traders‚ etc. Aggregate units such
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