Microeconomics Economics is the study of allocation of scarce resources 1) Chapter One: The Principles of Microeconomics a. Four resources: Land‚ Labor‚ Capital (machinery)‚ Entrepreneurship (human capital) b. Principle #1: People face trade-offs‚ government also faces them‚ the main one the gov. faces is efficiency vs. equity i. Efficiency is when everyone who makes the most‚ keeps the most money ii. Equity would be if everyone was taxed the same
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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WEEK THREE QUESTIONS: 38) What is Utility? "The utility of a consumer is a measure of the satisfaction the consumer derives from consumption of goods and services" (p. 270) 39) What is the Law of Diminishing Marginal Utility? "According to the principle of diminishing marginal utility‚ each successive unit of a good or service consumed adds less to total utility than the previous unit." (p.272) In other words the more one consumes the more they will be satisfied until they reach a
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economics: consumers‚ producers‚ and the efficiency of markets (a) (b) (c) (d) (e) the link between buyers’ willingness to pay for a good and the demand curve. define and measure consumer surplus. the link between sellers’ costs of producing a good and the supply curve. define and measure producer surplus. the equilibrium of supply and demand maximizes total surplus in a market. (2) Application of welfare economics: the costs of taxation (a) (b) (c) (d) how taxes reduce consumer and producer
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concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand‚ b. changing beliefs about competing brands‚ c. changing the relative evaluation of attitudes‚ and d. adding an attribute. The product manager might change consumer attitudes towards
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Microeconomics and the Laws of Supply and Demand ECO/365 Principles of Microeconomics August 18‚ 2014 Sam Pirnazar Microeconomics and the Laws of Supply and Demand Abstract The objective of the laws and the supply and demand simulation is to apply the supply and demand concepts to provide a better understanding on how to use the curves in order to figure out the equilibrium in the market for leasing two bedroom apartments. The simulation will help determine the difference
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The term Consumer can be referred to an individual or a group of people‚ such as tourists. The process of analyzing such bodies is very important‚ so as to get certain estimations about the new or ongoing businesses progressions. Tourist consumer behavior is an occurrence which can be described and explained in many different forms such as the observation of decision making‚ purchasing patterns and habits of the general public (Yadin‚ 2002). Another more self-explanatory explanation is the study
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Professor Frazer Business 100 April 21‚ 2015 Assignment How does microeconomics affect business? Microeconomic is the study of decisions that people and businesses make regarding the allocation of resources and prices of goods and services. This means also taking into account taxes and regulations created by governments. Microeconomics focuses on supply and demand and other forces that determine the price levels seen in economy. Microeconomics looks at how a specific company can maximize its production
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Knowledge and awareness is pivotal to the human progress. Consumer awareness is about making the consumer aware of his/her right. The first consumer movement began in England after the Second World War. A modern declaration about consumer’s right was first made in the USA in 1962 where four basic consumer rights – choice‚ information‚ safety and to be heard were recognized. Ralpha nadar‚ consumer activist is considered as the father of the consumer movement. Education is a lifelong process of constantly
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understand where the product or business fits within today’s society. Knowing where their product fits within the market structures will help the business owners in determining how to market their services or products. They also must know the number of consumers that require the product or service. This will give the local economy as well as global economy a much greater chance to accept the business or service. There are four market structures that businesses fall into; a monopoly‚ an oligopoly‚ a monopolistic
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