THE EFFECTS OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR Consumers demand different commodities based on their preference and taste for them. Awareness of a good influences a consumer‘s purchase of the good. Other factors that influence one‘s taste and preference for a good are psychological and environmental. Taste and preference for a good change overtime. Advertisements play a role in influencing the taste and preference of consumers‘choice. Consumers are known to be rational with regard
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THE UNIVERSITY OF NEW SOUTH WALES SCHOOL OF ECONOMICS SESSION 1‚ 2008 ECONllOl MICROECONOMICS I FINAL EXAMINATION TIME ALLOWED - 2HOURS THIS PAPER IS WORTH 60% OF THE TOTAL SUBJECT MARK This examination paper consists of two parts - Part A and Part B Part A consists of 20 multiple choice questions each worth one (1) mark. Answer all the questions in Part A on the answer sheet provided‚ using pencil only: (a) Print your student number‚ name and initials in the space provided and mark the appropriate
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Economies of scale are the cost advantages that a business can exploit by expanding their scale of production. The effect of economies of scale is to reduce the average (unit) costs of production. Economies of scale‚ in microeconomics‚ refers to the cost advantages that an enterprise obtains due to expansion. There are factors that cause a producer’s average cost per unit to fall as the scale of output is increased. "Economies of scale" is a long run concept and refers to reductions in unit cost
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Outline Course Title: Managerial Economics Instructor: Prof.Saina E-Mail: saina.b@sibm.edu.in‚sainabby@gmail.com Telephone No: 9972253101 Objectives: |The course provides a foundation to microeconomics and gives an understanding of the basic principles of microeconomics. It also | |explains analytical tools of economics used to understand business organizations and the dynamics of business. It deals with basic | |dynamics of the market through the analysis of
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CHAPTER 8 ECONOMICS OF STRATEGY: CREATING AND CAPTURING VALUE CHAPTER SUMMARY This chapter is the first of two chapters on strategy. It concentrates on the basic ways firms can create and capture value. Chapter 9 uses game theory to study strategic interactions among a small number of identifiable rival firms. Chapter 8 presents a framework for discussing how firms create value. It also discusses the conditions under which a firm can capture value (either by having market power or‚ in certain
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References: Mankiw‚ NG (2004) Principles of Economics 3rd Ed‚ Thomson South Western‚ United States. Thomson south-western Publishers. Pindyck and Rubinfeld (2005)‚ Microeconomics 6th Ed‚ Prentice Hall‚ United States Brenanke and Frank (2007) Principles of economics 3rd Ed McGraw-Hill Hirschey‚ Mark (2007) Economics for Managers 1st Ed South-Western Publisher‚ United States.
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References: eHow.com‚ (2013). How to Calculate the Profit-Maximizing Quantity. Retrieved from: http://www.ehow.com/how_6713701_calculateprofit_maximizing_quantity.html#ixzz2LBfAZwYM. McConnell‚ C.‚ Brue‚ S.‚ & Flynn‚ S. (2009). Microeconomics of Product Markets. In Economics: Principles‚ Problems‚ and Policies (18th ed.). New York: McGraw Hill/Irwin. McDonald’s.com‚ (2012). Quarterly and Annual Reports. Retrieved from: http://www.mcdonalds.com/quarterly_annual_reports.
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Discuss the main factors affecting product pricing in the UK Two surveys on the price-setting behaviour of UK firms published by the Bank of England in 1996 and 2008 concluded that the price‚ the amount of money expected‚ required or given for a certain level of output‚ was most often set as a result of market conditions1. The same report however found that the second largest price differential was the objective of the specific firm surveyed1‚ and thus product pricing in the UK can be seen to
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NAME OF STUDENT ANSHUL MANGAL DRIVE FALL 2014 PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2 SEMESTER 1 SUBJECT CODE & NAME MB0042- MANAGERIAL ECONOMICS BK ID B1625 CREDIT & MARKS 4 Credits‚ 60 marks Ques. 1. Inflation is a global
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ANSWER KEY: MIDTERM #1 BUSN / SOCS 215 Principles of Economics (Macro) NUMERIC VALUES MAY BE CHANGED. ORDERING OF ANSWERS MAY CHANGE. NAME: _______________________________________________________ 1. The overriding reason why households and societies face many decisions is that |a. |resources are scarce. | |b. |goods and services are not scarce.
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