1 Pacific Business Review - A Quarterly Refereed Journal A Study of Behaviour of Maruti SX4 and Honda City Customers in Jaipur A Study of Behaviour of Maruti SX4 and Honda City Customers in Jaipur Dr. Manish Kumar Srivastava Faculty Member‚ Faculty of Management Studies‚ ICFAI University Dehradun Dr. A.K.Tiwari Faculty Member‚ Faculty of Management Studies‚ ICFAI University Dehradun Abstract In the present era of globalization‚ companies are finding it difficult to attract the customers towards
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WRITTEN ANALYSIS OF CASE Olympic Rent-A-Car US: Customer Loyalty Battles Company: The case talks about Olympic Rent-A-Car the 4th biggest car rentals company‚ having 7% market share in USA. It has a very reactive type of strategy in terms of always following Hertz in pricing slightly lower than it and placing operations around it as well. The company had a flagship loyalty program called Medalist Rewards program which was also inspired by other competitors in the industry. The program was managed
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Table of Contents Executive Summary: 3 Company overview: 4 Company Analysis Before Bankruptcy (2009): 4 SWOT Analysis: 4 Porter’s Five Forces Analysis: 4 Organizational Structure and Design: 4 GM Culture: 6 GM Goals and Plans: 7 GM Motivational Tactics: 7 Restructuring: 8 Company Analysis After Bankruptcy (2009): 9 SWOT Analysis: 9 Porter’s Five Forces Analysis: 9 Organizational Structure and Design: 9 GM Culture: 10 GM Goals and Plans: 11 GM Motivational Tactics:
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IJRMEC Volume2‚ Issue 2(February 2012) ISSN: 2250-057X CAR MARKET AND BUYING BEHAVIOR- A STUDY OF CONSUMER PERCEPTION Nikhil Monga Assistant Professor & HOD‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee Dr. Bhuvnender Chaudhary Dean‚ Phonics Group of Institution‚ Roorkee Saurabh Tripathi Assistant Professor‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee ABSTRACT The automobile industry today is the most lucrative industry
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Executive Summary Yuantong Car Group is the biggest car marketing group in Zhejiang. This project’s aim is to open a fast car care store of Yuantong Car Group in the western part of Hangzhou in order to offer best service and hospitality to drivers. Our market survey shows that there is an increasing number of private cars in Hanghzou. And a fast car care store will be very promising. Yuantong Fast Car Care Store will be located on Fengtan Road where there are some big residential areas，people
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I. Introduction Crash‚ boom‚ bang! In an instant‚ a car accident can change a person’s life forever. Each year‚ many unsuspecting drivers‚ passengers‚ and pedestrians are killed on the roads of the United States. The main question we ask ourselves is why? Are people killed because of high speed crashes? Did the airbags not deploy at the proper time? Were the roads in acceptable conditions? Unfortunately‚ we can not always determine the causes of all accidents‚ simply because we were not on
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Created by: The 4 P’s Jessica Burg Alice Popescu Ranjita Shetty Ritesh Maskay Project Summary Car sharing is an economical and eco-friendly mode of transportation that is designed to fulfill a just-in-time need for personal access to passenger cars. This transportation network encourages people to be socially and environmentally responsible by minimizing private vehicle ownership. Car sharing started gaining popularity in the early 1990s in Europe. Today‚ such fleet of automobiles operates
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individual who directly or indirectly help me during the project work. 4 A PROJECT REPORT ON “THE LUXURY CAR SEGMENT” Submitted By:- Aafreen Tinwala TYBMS (Semester 6)
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“car_insurance_claims.sav” Analysis of the file car_Insurance claim.sav INDEX Table of Contents Objective: 3 Analysis: 3 Statistics of Data 3 Frequency Table 4 Crosstabs 8 Analysis of Variance 13 Conclusion: 15 Objective: * To analyze the complete damage claims for cars on the factors like policyholder age‚ vehicle type‚ and vehicle age * To find out the reasons for the claims * To find out which group of vehicle is taken for more claims Analysis: Statistics of
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Producing Lowest Cost Two-Wheelers: Bajaj Auto Vs Hero Honda By Ved Singh‚ Abhimanyu Prabhavalakar‚ Baskaran Balasubramanian‚ Srikanth Gopalakrisnan Table of Content 1. Indian Economy and Two-wheeler Industry 2. Bajaj Auto Ltd. 3. Hero Honda 4. Cost Management Analysis 1. Indian Economy and Two/Three wheeler Industry As we write this report‚ there are few factors which we would like to state ‚ just to set the context for this report‚ for for Indian Economy in general and then
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