2009). Fast food industry is a vast organization that has experienced a continuous growth over the years. Fast foods are food that is prepared and served swiftly. Fast foods are sold in stores or restaurants with precooked ingredients and served to clients in packaged form as take –away. Fast foods are distributed in franchise operations‚ which are part of restaurant chains‚ which deliver standardized foodstuffs to every restaurant from central locations. In 2006‚ the National Restaurant Association
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CORPORATION COMPANY NAME: McDonalds Corporation WEBSITE: www.mcdonalds.com INDUSTRY: Fast Food COMPANY BACKGROUND: HISTORY: McDonalds has been well known since 1940 as the standard for ultra convenient family friendly meals. According to the company’s website‚ the fist restaurant opened in San Bernardino‚ California as a barbeque restaurant but eight years later Dick and Mac McDonald restyled the restaurant and streamlined the menu to nine convenient items including their famous 15 cent hamburger
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Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
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McDonalds Corporation The world’s largest fast food chain serving hamburgers is McDonalds. McDonalds serves more than 58 million customers on a daily basis. McDonald’s restaurants worldwide are owned and operated by independent local men and women (McDonalds‚ 2010). McDonald’s is home to the Big Mac‚ Quarter Pounder‚ Chicken McNuggets‚ Egg McMuffin and of course to those world famous fries (McDonalds‚ 2010)‚ which are some of America’s favorite foods.
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way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more than 24‚500 restaurants in 115 countries‚ some of those operated
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* Marketing * Food Production * Environmental implications. Ethics: Finance & Health Finance is an essential part of Business. It is imperative to be ethical in this sector as it’s the area that handles the money‚ various ethical issues fall under this sector for example‚ unlawful conduct (bribery). Health is also a imperative part of business as a business needs to have a sanitary area for employees to work‚ it’s even more important for McDonalds as they make food. Kitchens & the
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McDonald’s and Its Critics McDonalds started in San Bernardino‚ California simply as a drive-in and a car hop service with a large menu in the 1940s and the first McDonalds restaurant was opened in Des Plaines‚ Illinois in April 1955. Over the years‚ McDonald has established itself as one of America’s most popular fast food chains. From its early beginnings to its current state‚ McDonalds has undergone several changes in business procedures to include changes in their menus‚ the way it compete
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Restaurants are like riddles‚ hard to see through and hard to figure out. In-N-Out is definitely one of these restaurants. Characteristics such as simple with not very much detail‚ make the customer intrigued in seeking the secrets within. What secrets may you ask. To start‚ the restaurant is popularized‚ being full at every hour of the day‚ but what makes people come back‚ why is it when many think of a hamburger they think of In-N-Out? This secret leading to the basic thing every restaurant needs:
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and adult’s favorite fast food restaurants. McDonald’s has successfully infiltrated different market economies around the world. McDonald’s first established in 1948 in San Bernardino in California‚ over 50 years‚ this cooperation has able to expand itself into 119 countries throughout the world. How did it become so successful? It took the smart approach and researched the taste and need in each country before entering the market. McDonalds is one of the biggest fast food chains around the globe
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best pay or benefits‚ but they are willing to allow students to work around their schedule as much as possible. The first field of work that offers flexible hours for college students is fast food restaurants. Fast food restaurants are one of the best places to work with flexible hours. A lot of fast food restaurants such as McDonald’s‚ Arby’s‚ and Wendy’s are willing to let college students’ work something called split shifts. Split shifts allow college students to work in between their classes. For
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