Introduction As McDonald’s is the biggest fast food chain in the world‚ it can enlighten us in the fields of product strategy‚ franchise strategy‚ and promotion strategy and so on. McDonalds state that the customers are core of the business activities‚ and their satisfaction is fundamental for the growth of the company and they are moreover the reason for their existence‚ due to this they place their experience and satisfaction at the central part of the organization‚ by provision of high quality
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enjoyable fast food restaurants in California. No matter where you are or what your direction you can find a fast food restaurant. One of the types of fast food restaurants are pizza . Another type of fast food is Mexican style fast food. The largest type of fast food in California hamburgers. Some of the smaller fast food places are the chicken fast food restaurants and hot dog fast food restaurants. they are easy and inexpensive with good food. Among all these fast food restaurants
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make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu to healthier menu options including moderately priced salads. Teenagers were previously the firm’s primary targeted market; however McDonald’s objective is to target the larger‚ more profitable family market. McDonalds is distributed globally and known as the world’s largest fast-food restaurant business
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Fast food is food prepared by restaurants that cater more towards speed and low prices than quality or nutritional value. In the film Super Size Me‚ the director and star Morgan Spurlock‚ does a 30-day diet of just McDonald’s fast food‚ for breakfast‚ lunch‚ and dinner. From the beginning of the movie‚ to the end‚ the viewer can observe how quickly fast food can drastically change someone’s health and life. It demonstrates how a perfectly healthy human can become so absorbed and addicted to fast
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Describe In-N-Out in terms of the value it provides for customers. Throughout the years‚ the restaurant chain In-N-Out has accomplished excellent customer service and satisfaction. Moreover‚ their customer service is now classified among the top rated when compared to other fast food restaurants that are within In-N-Out’s range of service. Presently‚ the profit they are making is comparable to‚ if not higher than Burger King and McDonald’s. Many experts reviews have favored In-N-Out because they
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Although McDonald’s and Burger King are similar; they have evident differences in their advertising models‚ food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches‚ Ronald McDonald‚ Big Mac‚ extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same‚ but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s
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INTRODUCTION So as to understand the structure and culture of the fast food giant known as McDonald’s and why they are the world’s largest restaurant franchise‚ one would need to look at their strategically point of view . By doing this‚ it would allow anyone to reveal each measurement in the business‚ corporate and global level strategies. McDonald greatest strengths are introducing fast food into people minds and becoming part of the American culture. Corporations like Wal-Mart who has
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China? What should KFC do next? KFC’s strategy in China firstly aimed to be the first leader in foreign quick –service restaurant. KFC differentiated itself from other local Chinese fast food restaurants by not only providing normal standard KFC foods but also offering customers with high quality service with different concept and ambiance. Moreover‚ KFC adapted itself in the foods variety to match with customer needs. Its menu localization brings the concept of “American brand with Chinese characteristics
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STRENGTHS Second best global brand in fast food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets
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Mylene Labadan Submitted by: Catubay‚ Eugene Dimaculangan‚ Maribel Macabuhay‚ Jayson Zuñiga‚ Jenny Ann Date: October 10‚ 2012 Acknowledgement This feasibility study is written to prove the ability of the students to manage a fast food chain restaurant. We would like to thank‚ first of all to our beloved parents‚ that is willing to support us in anyway and in this study for giving us our financial needs to produce this certain type of feasibility study and for giving us different ideas
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