macroenvironment; suppliers‚ distributors‚ customers‚ competitors. Forces – Microenvironment; Economic‚ political‚ technological‚ social – PEST Introduction Tell them what you are going to tell them. Identify the key concepts involved in the marketing environment. Describe the nature of the marketing environment. What it means and how it shapes the activities of the company. Explain the difference between the microenvironment and macroenvironment. Introduce the company you will use to demonstrate
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critical role in tracking environmental trends and spotting opportunities. -The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment . The internal environment refers to the company and its existing products‚ marketing strategies. It also includes the strengths of the company with regard to manufacturing abilities‚ distribution capacities‚ and marketing
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the microenvironment. This comes from the individuals and organizations that are close to the hospital and directly impact the customer experience. This would include the hospital itself‚ their suppliers‚ other marketing inputs‚ and also their competition. This is the ones that are not paying customers‚ but yet have an interest in the hospital. The microenvironment is usually relatively controllable‚ because of the actions of the hospitals that influence others. The hospital microenvironment could
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relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. o The company aspect of microenvironment refers to the internal environment of the company. This includes all departments‚ such as management
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References: FedEx. (2005). About FedEx: Advertising. Retrieved November 12‚ 2005‚ from http://fedex.com/us/about/unitedstates/advertising/?link=4 FedEx. (2005). About FedEx: Corporate History. Retrieved November 12‚ 2005‚ from http://fedex.com/us/about/today/history/?link=2 FedEx. (2005). About FedEx: Delivery Options. Retrieved November 12‚ 2005‚ from http://fedex.com/us/services/deliveryoptions.html?link=4 FedEx. (2005). About FedEx: Worldwide Network. Retrieved November
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company’s ability to generate good relationships with customers. Marketing environment can be examined in two parts; microenvironment and macroenvironment. Microenvironment is basically the forces that affect a company’s ability to reach its customers‚ which are the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors and publics. When we consider microenvironment of Burger King‚ we firstly see the company itself‚ including all departments of company as each of them has an
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external environment consists of government‚ weather‚ and the economy. FedEx does not have a very large external environment because their operations are not affect by many outside sources. The government affects FedEx’s operations by providing security regulations. A regulation that affects them is increased security regulations that were just recently enforced by the federal government. These regulations protect FedEx from any external threats that can be within the goods they deliver. This
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1) Why has FedEx been so successful in Asia. It wasn’t a surprise that a huge company like FedEx is very successful in Asia. Back in the 1980s‚ Fred Smith recognized the potential market in China and he knew that one day Asia would become a powerhouse. Four years later in 1984 FedEx started operations in China and began the first direct flight to the mainland in 1996. In 1989 FedEx paid 895$ million to buy tiger international Inc. Business in Asia has increase with good volumes of goods ships
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Larger societal forces The actors close to the company Macroenvironment Microenvironment 3 The Marketing Environment Demographic Company Economic Cultural Publics Company Competitors Political Suppliers Customers Intermediaries Natural Technological 4 2 N.Karami ‚Marketing 2012 September 29‚ 2012 Customer Relationship Mangement The Company’s Microenvironment (1) Actors The company Suppliers Marketing intermediaries intermediaries
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FEDEX (A)1 ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ On November 7‚ 2006‚ FedEx Express‚ a unit of FedEx Corp.‚ announced an agreement with the Boeing Company to acquire 15 new Boeing 777 Freightliner aircraft with options to purchase an additional 15 aircraft. FedEx made its decision to purchase the 777F after Airbus announced significant delays in delivery of the A380. FedEx Express notified Airbus that it has cancelled its order for 10 A380-800Fs.2 FedEx plans to take delivery on four 777F in 2009
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