Resources are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily. The following are some examples of such resources.  Patents and trademarks There are a high number of apples own private patents and innovative designs that licences out to obtain extra profit/  Installed
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Apple Inc. in 2012 1. What‚ historically‚ have been Apple’s competitive advantages? First competitive advantage of Apple is high margin. In Exhibit 5 you can compare the percentage of gross margins and R&D/Sales of three major PC manufacturers. The percentage of gross margin of apple is the highest among the three from 2006 while there is no big difference in R&D/Sales. This implies that the manufacturing process of Apple is more efficient than those of other companies and that consumers are willing
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Please divide Apple ’s history into periods and trace the changes in business models that took place over these periods. Apple history is explained in the case history from 1972 – 2006. Apples history is described below‚ reflecting on the changes in Business Model (how the company generated revenue). The Beginning years‚ 1976 – 1985: Apple was founded in 1976 and they built a computer circuit board named the Apple I. Within span of 4 years they went to IPO with the help of Venture capitalist
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Apple Computers have found themselves in a very different world today from when they first started in the 1980s. The savviness of today’s consumers and the emergence of new markets and competitors are just a few differences that Apple has faced. Using Porter’s 5 Force Model‚ we will look at the major changes. Intensity of Competitive Rivalry The intensity of competitive rivalry has increased because of the number of competitors‚ the innovations in distribution channels as well as the decrease
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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PRINCIPLES OF MARKETING MARKETING STRATEGY MIX OF APPLE 2013 PHAN TRUNG DUC SB60417 SB0765 Ducptsb60417 INDIVIDUAL ASSIGNMENT PRINCIPLES OF MARKETING MARKETING STRATEGY MIX OF APPLE 2013 PHAN TRUNG DUC SB60417 SB0765 Ducptsb60417 In the economy‚ the marketing has an important position which decides almost the success of the company or the brand. Most of well-known brands in the world also have a good marketing plan; Apple is the best example for having excellent marketing
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Comparing desire satisfaction theory and informed-desire satisfaction theory is like comparing a Red Delicious Apple to a Braeburn Apple. Both have a similar dark red appearance however‚ they have a different taste‚ or result just as the two theories of what is intrinsically valuable‚ good for its own sake‚ and what leads to a valuable life while similar‚ yield a different result. The first‚ Desire satisfaction theory‚ argues that all and only the satisfaction of intrinsic desires has intrinsic value
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.................................................................................18 Akinlabi Olumide Ajelabi - 1263626 Innovation & Strategy 2 Table of Figures Figure 1: Business Model - Personal Computers.................................7 Figure 2: Buinsess Model - Video Recoders...........................................8 Figure 3: Apple’s Business Model - Video Creation............................9 Figure 4: Apple’s Business Model - Digital Hub
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Apple-Foxconn study Submitted to ________________________________________________________ Submitted by ________________________________________________________ University __________________________________________________________ Contents Introduction 3 Problem Regarding Apple supplier- Foxconn 4 Real situations 5 Apple role-Leadership 6 Organization structure 8 Measure for improvement 10 Conclusion 12 References 13 Introduction Apple Inc‚ nowadays is one of well
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Comparison of Apple and MatsSoft on Basis of Various Strategies of Branding Branding and Positioning Strategy of Apple and MatSsoft For many years the product strategy of Apple is involved for creating many innovative products which are aligned with the strategy of “digital hub” (www.marketingmindscom). The core competence of the company is on delivering the exceptional experience with the user interfaces. The company has the strategy of branding which focuses on the emotions. The brand personality
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