problems -Diversification -Current product portfolio -Revenue overall company performance -Profit -ROA -Stock Price (template for product portfolio) Year -Introduce Smartphone Industry -Google -RIM Competitors- introduce figures -Samsung -Target Market -Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols‚ differentiate itself -Steve Jobs presentations on stage were a marketing
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macroenvironment; suppliers‚ distributors‚ customers‚ competitors. Forces – Microenvironment; Economic‚ political‚ technological‚ social – PEST Introduction Tell them what you are going to tell them. Identify the key concepts involved in the marketing environment. Describe the nature of the marketing environment. What it means and how it shapes the activities of the company. Explain the difference between the microenvironment and macroenvironment. Introduce the company you will use to demonstrate
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critical role in tracking environmental trends and spotting opportunities. -The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment . The internal environment refers to the company and its existing products‚ marketing strategies. It also includes the strengths of the company with regard to manufacturing abilities‚ distribution capacities‚ and marketing
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the microenvironment. This comes from the individuals and organizations that are close to the hospital and directly impact the customer experience. This would include the hospital itself‚ their suppliers‚ other marketing inputs‚ and also their competition. This is the ones that are not paying customers‚ but yet have an interest in the hospital. The microenvironment is usually relatively controllable‚ because of the actions of the hospitals that influence others. The hospital microenvironment could
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relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. o The company aspect of microenvironment refers to the internal environment of the company. This includes all departments‚ such as management
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company’s ability to generate good relationships with customers. Marketing environment can be examined in two parts; microenvironment and macroenvironment. Microenvironment is basically the forces that affect a company’s ability to reach its customers‚ which are the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors and publics. When we consider microenvironment of Burger King‚ we firstly see the company itself‚ including all departments of company as each of them has an
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Larger societal forces The actors close to the company Macroenvironment Microenvironment 3 The Marketing Environment Demographic Company Economic Cultural Publics Company Competitors Political Suppliers Customers Intermediaries Natural Technological 4 2 N.Karami ‚Marketing 2012 September 29‚ 2012 Customer Relationship Mangement The Company’s Microenvironment (1) Actors The company Suppliers Marketing intermediaries intermediaries
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Chapter Three Analyzing the Marketing Environment Copyright © 2009 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 1 Analyzing the Marketing Environment Topic Outline • The Company’s Microenvironment • The Company’s Macroenvironemnt • Responding to the Marketing Environment Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 2 The Marketing Environment The marketing environment includes the actors and forces outside marketing
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some chance of changing secondary values but little chance of changing core values. 2) Compare and contrast a company’s microenvironment with a company’s macro environment. Microenvironment consists of factors‚ which are within the company whereas macro environment consists of factors‚ which are not within the company; instead they lie outside the company. Microenvironment consists of suppliers‚ distributors‚ customers‚ competitors and other factors in which the business is functioning and macro
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business organization. External environment can be divided into 2 groups which are Microenvironment and Macroenvironment. Microenvironment and Marcoenvironment are the important factors in the marketing environment. Mircoenvironment are the environmental factors are in its proximity. The factors influence the company’s non – capacity to produce and serve the market. There are several factors in Microenvironment which is Company‚ Supplier‚ Marketing intermediaries‚ Competitor‚ Publics and customers
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