Digital: New Frontier of Marketing Agenda • Context - Changing world and changing consumer • What Brands seek & What Marketing does • Traditional vs. Digital – Is it a choice? • Summary - 4 new Orders of Marketing 2 The World is changing • Deep changes in technology‚ demographics‚ business‚ the economy and the world‚ we are entering a new age where people take part in economy like never before • Growing accessibility of information & technology puts the tools required to collaborate
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1. What is digital privacy mean to you? The massive change in the ways that data is collected‚ stored and processed in the digital age poses great risks to our right to privacy and control our data. Our data is at the centre of many online businesses. Privacy is a fundamental right for a very strong reason. It is essential for individuals to have control of their personal lives and to be free from invasion and surveillance in order to feel free from threat‚ particularly from the state. Our
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Assignment 2 The Value of Digital Privacy Ruben R Roybal Jr Strayer University – LEG 500 Law‚ Ethics and Governance Professor Lori Baggot November 11‚ 2012 The Value of Digital Privacy Introduction In this paper we will discuss three technologies that allow an individual to research citizen’s private data‚ and the advantages and disadvantages of public access to this information. We will look at what it means for both the researchers and the individual who are being investigated
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Digital Signature Act 1997 The primary intent of the Digital Signature Act 1997 is to regulate the use of digital signatures and to provide for matters connected therewith. We start with the privacy implications of digital signatures in general. A digital signature is a ’message digest’ encrypted using the sender’s private key. The recipient can recreate the message digest from the message they receive using the sender’s public key. He can then compare the two results to satisfy himself
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Critique on Digital Demands Sherry Turkle describes how we are constantly connected to our phones‚ the internet‚ and also our computers. She describes how it is getting worse with all the people as we cannot enjoy the simple‚ pleasuring tasks that we used to enjoy before. When reading her interview it is very easy to visualize how things have changed. Turkle‚ who has worked at MIT for 30 years‚ says that students have changed over the 25 years of having technology and that it is not the same as
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Introduction: You may have heard of digital media‚ but you may have no idea what it is and how it can help you out when it comes to marketing. It’s definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways‚ including with hand held devices like mobile phones‚ laptops‚ desktops‚ mp3 players‚ and more. Digital media must be stored in an electronic way
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Digital Bangladesh Digital Bangladesh means a computerised Bangladesh which is yet to be fully for Bangladesh or any other country going digital is no lunury but a necessity in the 21st century. Realing this fact our admistration under the able leadership of Prime Minister Sheikh Hasina has taken up Digital Bangladesh as its slogan. The modern era is ofter called the informatin age or computer age. The digitalisation of century began in the developed countries in the 20th century. Now almot the
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Discuss digital convergence and how it has impacted media regulation. DIGITAL CONVERGENCE With the several advances in technology these days‚ digital convergence is something that has gained much relevance in today’s world. There is no universal definition of convergence‚ although generally it is understood to mean the ability of different networks to carry similar kinds of services e.g. voice over Internet Protocol (IP) or over circuit switched networks‚ video over cable television or Asynchronous
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Police should be required to have a body worn camera because the camera decreases complaints from the public and increases public trust about police officer behavior. Police now are trying to gain the public’s trust because of the recent shootings and police misconducts that have been debated on over the news and social media. These cameras will show the police behavior whether it be good or bad‚ becoming more transparent on the way they act and the department’s overall reputation. Attorney General
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Case Study- Color Film Industry By: Ankur Garg Early Color Film Industry was dominated by Kodak and had almost 80% to 90% of market share until 1980’s. Kodak was clearly a price maker and also faced several Antitrust Law suit. In 1921 it faced its first lawsuit as Kodak was monopolizing the market by buying competitors and imposing various restrictions on retailers. It faced lawsuit again in 1954 and 1992. Kodak famous Campaign Slogan “You push the button‚ we do the rest” made photography
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