Amit Kumar Burnwal(7A) Micromax – The Indian consumer electronics MNC Micromax is a rather big name today - in fact‚ it is the largest Indian mobile phone company. It is interesting to note that it took birth as a software company called Micromax Informatics Limited in the year 2000 by a group of four friends. - Rajesh Agarwal‚ Sumeet Arora‚ Rahul Sharma and Vikas Jain. In 2008‚ Micromax entered the mobile phone market and just about managed to get a foot hold‚ with a 0.59% market share during
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ABOUT Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Moblie‚ LED televisions‚ Tablets etc.It has 23 offices in India and an international office in Hong Kong Micromax has presence in more than 560 districts through 125‚000 retail outlets in India. The company has sales presence spread across Bangladesh. Sri Lanka and Nepal. On 24 January‚ 2014‚ Micromax became the first Indian mobile company to start sales in
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QUESTIONNAIRE Dear Sir/Madam‚ I would like to introduce myself as an MBA student of AIBS‚ Delhi and doing a project on the topic. “RETAILER PERCEPTION TOWARDS MICROMAX MOBILE SETS”. This project is to be submitted to the AIBS for the award of MBA. Hence I‚ request you to kindly spend few minutes of your valuable time in answering this. Name of the retailer – Gender - Name of the retail outlet – Address – Products offered by you – (a) Nokia
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Micromax is an Indian consumer electronics company headquartered in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Mobile Telephones‚ Tablet Computers‚ 3G Datacards and LED Televisions. Micromax started as an IT software company in 2000[3] and worked on embedded platforms. It entered the mobile handset business‚ and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.[4] Micromax has presence in more than
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Micromax Micromax is an Indian Consumer Electronics company located in Gurgaon‚ Haryana‚ India. Micromax is a challenger brand in the highly competitive mobile handset market. This Indian firm is shaking up the market dominated by MNCs. Micromax was founded in 1991 by Rajesh Agarwal . Micromax in its original avatar was a distributor of computer hardwares. In 1998‚ three more people Sumit Arora‚ Rahul Sharma and Vikas Jain joined Micromax as co-founders.The company branched out from a mere distributor
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http://www.mbaskool.com/brandguide/mobile-handsets/449-micromax-mobiles.html USP Moderate functions at low price SWOT Strength Provide simple functions at much lower costs e.g.- Loud speakers‚ wireless FM‚ ultra long lasting battery life Regional languages support & Indian calendars main force behind attracting Rural People Most phones are dual SIM/Triple SIM phones helping those who want to keep Personal and Professional life different Production and Sale at much
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INNOVATION MANAGEMENT 4Ps of innovation and Reliance 4Ps Author: Charanpal Singh Written Date: 20 July 2014 Email id: Charanpalsingh65@gmail.com Table of Contents Topic Page no. 1. Introduction -----------------------------------------------1 2. 4ps definition and understanding----------------------1 3. 4ps framework of Reliance------------------------------2 4. Reliance overview and tasks done--------------------2 5. Company’s strengths
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Apoorav Goel (12p010) Archit Shukla (12p011) Arpit Jain (12p012) Lalima Bassi (12p025) Contents I. Mobile Industry Overview…..………………………………………………………………………………………………………….3 II. Entry of Micromax and Company profile………………………..……………………………………………………………….5 III. Marketing Environment………………….……………………………………………………………………………………………….6 IV. Main Customer Segments………………..……………………………………………………………………………………………….7 V. Salient Characteristics
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8/18/2011 Micromax Mobile Submitted to: Dr. Barnabas Submitted By: Ankit Saxena(A-05) Arpana Dalvi(A-06) Munish Nanavati(A-12) NIshal Ferrao(A-16) Rohan Deodhar(A-26) Contents Executive Summary ........................................................................................................................... 3 Situation Analysis .............................................................................................................................. 3 Customers ........
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What is public relations ? Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public‚ investors‚ partners‚ employees‚ and other stakeholders to maintain a certain point of view
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