INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Executive Post Graduate Certificate in Marketing Management (EPGCMM-06) Term Paper: Submitted by: # 1 Student Name Anuj Gupta Roll No. EPGCMM-06-004 Organization Enerpac Hydraulics Designation Territory Manager – West Term Paper – Consumer Behavior on Smartphones TABLE OF CONTENTS Sl. # 1 2 3 4 5 6 7 8 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 9 10 11 12 13 TOPIC Abstract The Term – ‘Smartphone’ Evolution Of
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iOS. However‚ Nokia‚ maintained its lead in the entry-level and feature phone segment. The Finnish manufacturer also retained leadership in the overall mobile phone market in India with 23% share‚ followed by Samsung at 14.1%. Domestic provider‚ Micromax‚ based in Gurgaon‚ Haryana‚ was third with 5.8% share of Indian mobile phones segment. Samsung basks in the Indian mobile device growth glory Samsung majority share in Indian mobile market Mobile device sales in India will reach 251 million
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id=yPC5BAAAQBAJ&pg=PA339&lpg=PA339&dq=how+nokia+failed+to+connect+indian+market&source=bl&ots=M1GR8b7x_k&sig=VpqxqvlcvJ7Jb6Dgiq6tCqcEk9E&hl=en&sa=X&ei=nB5nVMaLK8O4mwWr64LgDw&ved=0CCsQ6AEwAjgK#v=onepage&q=how%20nokia%20failed%20to%20connect%20indian%20market&f=false Nokia vs Micromax (Developmental (NPD)‚ Distribution‚ and Price Flexibility): Although Nokia is still a major player of Indian mobile handset segment‚ it has lost its tremendous share to competitors because of inflexibility like developmental (NPD)‚ distribution‚
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geMobile Usage in India and The Philippines – Part 3 - Jana Mobile http://www.jana.com/blog/mobile-usage-in-india-and-the-philippines-part-3/ Products Blog Case Studies Global Partnerships About Contact Mobile Usage in India and The Philippines – Part 3 Part 3 of a 4-part series on mobile usage in India and The Philippines 18.07.13 Jana Research Technology We have already presented part one and part two of our four-part series on mobile usage in India and The Philippines
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MARKETING MODULE ANSWER 1: ADVERTISEMENT ANALYSIS COKE: BELIEVE IN A HAPPIER TOMORROW 1) BASIS OF SEGMENTATION: GEOGRAPHICAL SEGMENTATION IS DONE ON THE BASIS OF URBAN AND SEMI URBAN AREAS. PSYCHOLOGICAL SEGMENTATION IS DONE ON THE BASIS OF AGE AND LIFESTYLE OF PEOPLE. 2) TARGET AUDIENCE: TARGET AUDIENCE IN THIS AD ARE MAINLY CHILDREN AND TEENAGERS. CHILDREN BECAUSE IT HAS LOTS OF TOYS LIKE TEDDY BEARS WHICH CHILDREN LOVE‚ IT ALSO AIMS AT ADULTS TOO TO BRING OUT THE CHILD IN THEM. 3) PERCEPTION
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segments. These companies may have globally decided to move out of feature phones as early as last year‚ but were still selling them in India in a last-ditch attempt to gain a presence after losing out to competition from Nokia‚ and home-grown brands Micromax and Karbonn. In entry-level smartphones‚ Samsung has thrown a big challenge to all by launching multiple models in the sub- Rs 10‚000 segment running on Google’s popular Android smartphone operating system. Even smartphone brands like Acer and Dell
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That China and India are fueling the global economy with its more than 3 billion consumer market and thriving national economies is well acknowledged. Equally well acknowledged is the quest of many global companies to gain a substantial market presence in these economies in order to grow and be competitive in the new business landscape‚ as can be evidenced by the ever growing foreign direct investment into both these countries and the number of global companies entering these markets. Not so apparent
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Product innovations by companies like Samsung‚ Sony Ericson‚ Blackberry‚ HTC etc and low price models by Micromax‚ Karbonn‚ Maxx‚ etc.‚ were forcing Nokia to head downwards. Nokia remained the number one player in the mobile handset market in India‚ but it grew at a dismal 0.2%. Vocie and Data’s 16th Annual Survey results proved that Nokia faced tough competition from homegrown players like Micromax‚ Karbonn and Spice in low-end segments‚ whereas its high-end phones faced tough competition from brands
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A Report on NOKIA By-AMIT MUKHERJEE Roll No-10(PGDM-A) Index Introduction……………………………………………………………3 Compliments and Substitutes available for Nokia mobiles………4 Market share of Nokia in India………………………………………7 Demand of Nokia phones……………………………………………8 Supply curve for Nokia in India……………………………………...9 Factors affecting Supply of Nokia in India………………………...10 Macro-Economic Factors affecting Demand of Nokia in India……………………….............................................................11 Future
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stood at 45.26 million‚ 27.69 million‚ 24.97 million‚ 7.97 million‚ 1.33 million and 2.11 million respectively. Bangladesh cell phone (Mobile) market sells approximately 18 million units of sets a year. Symphony‚ Samsung‚ Nokia ‚Walton‚ Maximus‚ Micromax are the major brands and other brands Siemens‚ LG‚ Philips‚ Motorola‚ Sony Ericson‚ I-Mobile‚ Malata‚ Sprint ‚Techno and Huewei sell the most. Bangladesh currently imports at least 18 to 20m handsets every year. Out of it‚ over 10% sets are
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