Study of Marketing Strategies adopted by Micromax Mobiles Submitted by Name Umang Tibrewal Zehra Ladiwala Harsh Vardhan Mohta Nishad Nevgi Snehal Punjani Anish Rai Roll. No. 20 24 30 33 35 37 1 Table of Contents 1. Introduction ..................................................................................................................................................... 3 1.1 Company Profile............................................................................................
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A study report on the ‘Brand’ Micromax | | | | By Punyadeep Singh PRN 59‚ MBA 09-11‚ SIOM Introduction The mobile phone market in India is worth 130 million handsets annually. While the big boys like Nokia‚ Samsung‚ LG
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Analysis of Micromax Mobile Company The Survey is done from the buyers and sellers by giving them questionnaire about the Micromax Mobile Phones Company about their features‚ services‚ technology‚ and comparing and asking buyers and sellers with othermobile phones company‚andgiving you theSWOT analysis about the company. The result which are comed out of that are detailed below:- Analysis from the buyers point:-- The buyers are mostly aware of the micromax mobile ‚ so‚the chances of peaking
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Amit Kumar Burnwal(7A) Micromax – The Indian consumer electronics MNC Micromax is a rather big name today - in fact‚ it is the largest Indian mobile phone company. It is interesting to note that it took birth as a software company called Micromax Informatics Limited in the year 2000 by a group of four friends. - Rajesh Agarwal‚ Sumeet Arora‚ Rahul Sharma and Vikas Jain. In 2008‚ Micromax entered the mobile phone market and just about managed to get a foot hold‚ with a 0.59% market share during
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ABOUT Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Moblie‚ LED televisions‚ Tablets etc.It has 23 offices in India and an international office in Hong Kong Micromax has presence in more than 560 districts through 125‚000 retail outlets in India. The company has sales presence spread across Bangladesh. Sri Lanka and Nepal. On 24 January‚ 2014‚ Micromax became the first Indian mobile company to start sales in
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QUESTIONNAIRE Dear Sir/Madam‚ I would like to introduce myself as an MBA student of AIBS‚ Delhi and doing a project on the topic. “RETAILER PERCEPTION TOWARDS MICROMAX MOBILE SETS”. This project is to be submitted to the AIBS for the award of MBA. Hence I‚ request you to kindly spend few minutes of your valuable time in answering this. Name of the retailer – Gender - Name of the retail outlet – Address – Products offered by you – (a) Nokia
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Micromax is an Indian consumer electronics company headquartered in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Mobile Telephones‚ Tablet Computers‚ 3G Datacards and LED Televisions. Micromax started as an IT software company in 2000[3] and worked on embedded platforms. It entered the mobile handset business‚ and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.[4] Micromax has presence in more than
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http://www.mbaskool.com/brandguide/mobile-handsets/449-micromax-mobiles.html USP Moderate functions at low price SWOT Strength Provide simple functions at much lower costs e.g.- Loud speakers‚ wireless FM‚ ultra long lasting battery life Regional languages support & Indian calendars main force behind attracting Rural People Most phones are dual SIM/Triple SIM phones helping those who want to keep Personal and Professional life different Production and Sale at much
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Micromax Micromax is an Indian Consumer Electronics company located in Gurgaon‚ Haryana‚ India. Micromax is a challenger brand in the highly competitive mobile handset market. This Indian firm is shaking up the market dominated by MNCs. Micromax was founded in 1991 by Rajesh Agarwal . Micromax in its original avatar was a distributor of computer hardwares. In 1998‚ three more people Sumit Arora‚ Rahul Sharma and Vikas Jain joined Micromax as co-founders.The company branched out from a mere distributor
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Consumer buying behaviour report Micromax mobile phones By Mansi Choksey Roll no. 19 PGDM Marketing Product chosen: Micromax Mobile phones Issue to be addressed: How to increase Market share: Background on the company: Micromax Mobile needs no introduction today. Just two years back people were not aware of the brand at all but today it’s India’s third largest mobile selling company by volume after Nokia and Samsung (IDC Report).Brand’s success can be attributed to it’s ability to
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