[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4
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MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings………………………………………………………… Pg
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products already in the market * Promote extensively that longer meet market needs Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is one of the leading mobile phone manufacturers in India as well as in the world. According to industry analysts‚ as of 2012‚ Micromax leads the Indian tablet market with a share of 18.4%‚ ahead of Samsung and Apple‚ and is the third largest mobile phone vendor in terms of volume. In Jharkhand first showroom opened at LL03 HARIOM
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MARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT‚ KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT‚ KASHIPUR Acknowledgement Apart from the efforts made by the team‚ the success of this project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude
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companies which have tried to prove their marks in the Mobile industry. Some failed‚ some remained neutral and few came and prove them above all. Among these few the most noticeable and prominent one is the Micromax. Originally started dealing in rural areas ‚ it now ranks second in the India and 10th worldwide. It entered the Indian market on March 2008 and at that time‚ Nokia‚ Samsung‚ Motorola were the only brands that people knew. Now Micromax has established itself into such a big empire in India
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SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses － Six Sigma’s Quality Control － Product Design of Fashion and Beauty － Advanced Technology and Innovative Capability － Peculiar Strategy to Attract Talent － Excellent International Brand Image －Operating strategy is conservative‚ and there is supplier shortage －Low contribution rate to the low-end consumer market －Rely heavily on Android System ‚there is instability factor. Opportunities Threats － With advancement of
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5. Strengths‚ Weaknesses‚ Opportunities and Threats STRENGTHS • Consumers across the UK now rely heavily on having a form of mobile communication at their disposal. The market is fast becoming an essential for the population and the chances of it changing are extremely low. • The UK industry is one that sees the most innovative and technologically advanced phones worldwide. • Compared with other nations‚ the UK has a relatively high adoption level for technology. Many consumers are quick
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OF THE STUDY 2.1. Swot Analysis A SWOT analysis (alternatively SWOT matrix) is a structured plan method used to evaluate the strengths‚ weaknesses‚ opportunities and threats involved in a project or in a business venture. ASWOT analysis can be carried out for a product‚ place‚ industry or person. 2.1.1. Strength • Mobile application of Nearest Hospital‚ includes complete‚ net and comprehensive information and avoid expressing unnecessary information. • The cost of the mobile application is much
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MICROMAX INFORMATICS LTD. Regd. Office: 21/14‚ Naraina Industrial Area‚ New Delhi-110028. CODE OF CONDUCT FOR DIRECTORS‚ SENIOR MANAGEMENT‚ OFFICERS AND EMPLOYEES OF MICROMAX INFORMATICS LTD. MICROMAX INFORMATICS LIMITED is committed to conducting its business in accordance with the applicable laws‚ rules and regulations and with highest standards of business ethics. This code is intended to provide guidance and help in recognizing and dealing with ethical issues‚ provide mechanisms to report
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technology successes this country has seen lately is that of Micromax Mobile‚ the mobile handset maker is already the country’s second-largest mobile phone seller. So it was only fitting that at the Grand Finale of TechSparks™ 2011‚ India’s flagship showcase event for product technology companies‚ the company’s co-founder Vikas Jain took the stage to a rousing reception. When Micromax launched its telecommunications operations‚ the Indian mobile phone market was dominated by leading international phone
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