Study of Marketing Strategies adopted by Micromax Mobiles Submitted by Name Umang Tibrewal Zehra Ladiwala Harsh Vardhan Mohta Nishad Nevgi Snehal Punjani Anish Rai Roll. No. 20 24 30 33 35 37 1 Table of Contents 1. Introduction ..................................................................................................................................................... 3 1.1 Company Profile............................................................................................
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Introduction Mobile phones are now becoming not only a talking device but also a versality of uses and in the country like india we are having huge potential of Mobile phone and huge market for handset in india‚ and government of india is also making policies so that mobile penetration will increase in rural area and and mobile phones can be used not only as a communication device but also a utility device for various services at their door steps. At a time when telecom companies in certain
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Positioning Although all Micromax products were towards the lower end of the pricing spectrum‚ the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation‚ Cost-Effective‚ Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. Micromax based its value proposition out there‚ with extensive features vis-a-vis the big brands‚ of course with a low-price point with a target audience catering to the low-income
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Samsung C. Micromax D. Other 2. Do you keep Micromax mobile phones? A. Yes B. No 3. Do you agree that Micromax mobiles give more features at low cost? A. Yes B. No 4. Which customers buy Micromax mobiles? A. Customer demanding features B. Customer having low budget C. both options A. and B. D. Can’t say as I do not keep Micromax mobiles 5. DO you feel Micromax produces mobile
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A study report on the ‘Brand’ Micromax | | | | By Punyadeep Singh PRN 59‚ MBA 09-11‚ SIOM Introduction The mobile phone market in India is worth 130 million handsets annually. While the big boys like Nokia‚ Samsung‚ LG
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STP analysis of Micromax. The strategic marketing planning process flows from a mission and vision statement to the selection of target markets‚ and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Kotler present the organization as a value creation and delivery sequence. In its first phase‚ choosing the value‚ the strategist "proceeds to segment the market‚ select the appropriate market target‚ and develop the offer’s value
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Bacon’s Bakery is a small gourmet bakery located in Hampton Coliseum neighborhood. The name Bacon’s Bakery is well suited for our business because it is the family name of the owner. Therefore‚ the name Bacon’s Bakery implies that we are a small business specializing in the production of desserts ranging from candies to wedding cakes. Different from other bakeries in the area‚ Bacon’s Bakery provides a unique experience‚ allowing customers to create their own dessert from the bottom up. Despite
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making. Examples of Monopolistic competition:- Firms involving the selling toothpastes‚ soaps‚ electronics‚ and automobiles are examples of monopolistic competition. ANALYSIS OF A COMPANY IN MONOPOLISTIC COMPETITION Company name: MICROMAX About Micromax Micromax is a consumer Electronics Company found in 1991 and based in Gurgaon‚ Haryana‚ India. It focuses primarily on the sale of Mobile phones‚ LED televisions as well as tablets. It has 23 domestic offices
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survey on Micromax mobile and complete a study that covers all important factors of consumer behavior. 1.2 Objective of Study * To apply our knowledge that we have gathered from Consumer behavior course into the report * To provide the overview of Micromax mobile * To measure the business value of Micromax mobile * To give possible recommendation for Micromax mobile 1.3 Scope of the report This report is created on the basis of what people think about Micromax mobile. For
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McDonald’s The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets.[5][6] Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently
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