MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings………………………………………………………… Pg
Premium Mobile phone Marketing
[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4
Premium Mobile phone Nokia
products into market * Analyze the performance of the products already in the market * Promote extensively that longer meet market needs Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is one of the leading mobile phone manufacturers in India as well as in the world. According to industry analysts‚ as of 2012‚ Micromax leads the Indian tablet market with a share of 18.4%‚ ahead of Samsung and Apple‚ and is the third largest mobile phone vendor in terms of
Premium Marketing Strategic management Business development
Environment Scanning 5 3.2.1. SWOT Analysis 5 4 Marketing 7 5 References 9 Introduction Micromax (Micromax Informatics Limited) is one of the leading consumer Electronics Company in India. It is a non-listed private limited company headquartered at Gurgaon‚ Haryana. The company is in the business of manufacturing Mobile Telephones‚ Data-Cards‚ Tablets‚ and LED Televisions. But in our study‚ we will be focusing mainly on the mobile handset business. Micromax started as an IT software company in
Premium Mobile phone
they have the potential to enter. The report will include a situational analysis on Sony’s most recent product‚ the PlayStation 4. Through looking at the company’s current market‚ competitors and the external macro environment that has second hand effects on them. Furthermore‚ I will conduct a TOWS analysis‚ and then go on to make recommendations in relation to improving Sony’s corporate strategy. SITUATIONAL ANALYSIS: Market Analysis: The current market for technological goods and services is
Premium Sony
Situational analysis is the first step of the planning process‚ and during this step all information relevant to the situation should be gathered and analyzed in depth. This step explores internal and external factors‚ influences‚ and environments‚ and it studies and determines events and patterns of the past‚ present‚ and future(Bateman & Snell‚ 2009). The first step of the planning process provides you with all the information you need to begin creating a successful plan. Alternative goals and
Premium Management Strategic management Planning
Situational Analysis Company Profile Analysis DIGI is the first telecommunication to operate and launch a full digital cellular network in Malaysia on 24 May 1995. Besides‚ DIGI were also become the first to offer GPRS (2.5G) and later EDGE (2.75G) in 14 May 2004 in Malaysia. DIGI is a mobile communication services provider in Malaysia. DIGI has provided service to individuals‚ businesses and other operators which owned subsidiary‚ DIGI Telecommunication SDN BHD. There are two packages option
Premium Revenue GSM Mobile phone
Micromax – The Story So Far Micromax Mobiles is one of the leading mobile companies in the World today. As given by the report of Strategy Analytic’s Global Handset Vendor Market share‚ Micromax is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. In the 2nd quarter of 2014 Micromax was able to defeat even the big giant Samsung in terms of mobile phone shipments to become India’s number 1 mobile vendor. As per the report by an independent
Premium Mobile phone Mobile phone Smartphone
By Agency Situational Analysis‚ Key Issues & SMART Objectives 19 March 2013 Andrea Seegers - 12018037 Phumelele Msomi – 12018099 Sbongiseni Skweyiya - 12007206 INDEX i. Introduction – Pick n Pay Page 2 ii. Situational Analysis Page 2 * Macro Page 2 * Micro Page 4 * Internal Page 7 iii. SWOT Analysis Page 9 iv. Key Issues Page 10 v. SMART Objectives Page 10 vi. Conclusion Page 10
Premium Retailing Online shopping Shopping
Corporate Profile: Micromax Mobiles is one of the leading mobile companies in the World today. According to Strategy Analytics’ Global Handset vendor market share report‚ it is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies‚ Micromax has been able to differentiate itself from the competitors through innovation and
Premium Mobile phone Smartphone Marketing