[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4
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MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings………………………………………………………… Pg
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Amit Kumar Burnwal(7A) Micromax – The Indian consumer electronics MNC Micromax is a rather big name today - in fact‚ it is the largest Indian mobile phone company. It is interesting to note that it took birth as a software company called Micromax Informatics Limited in the year 2000 by a group of four friends. - Rajesh Agarwal‚ Sumeet Arora‚ Rahul Sharma and Vikas Jain. In 2008‚ Micromax entered the mobile phone market and just about managed to get a foot hold‚ with a 0.59% market share during
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ABOUT Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Moblie‚ LED televisions‚ Tablets etc.It has 23 offices in India and an international office in Hong Kong Micromax has presence in more than 560 districts through 125‚000 retail outlets in India. The company has sales presence spread across Bangladesh. Sri Lanka and Nepal. On 24 January‚ 2014‚ Micromax became the first Indian mobile company to start sales in
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IESE UNIVERSITY OF NAVARRA STRATEGIC THINKING: STRATEGY AS A SHARED FRAMEWORK IN THE MIND OF MANAGERS Esteban Masifern* Joaquim Vilà* RESEARCH PAPER No 461 March‚ 2002 * Professors of General Management‚ IESE Research Division IESE University of Navarra Av. Pearson‚ 21 08034 Barcelona - Spain Copyright © 2002‚ IESE Do not quote or reproduce without permission STRATEGIC THINKING: STRATEGY AS A SHARED FRAMEWORK IN THE MIND OF MANAGERS Abstract Even though most
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process through which‚ based on the analysis of changing external and internal conditions‚ management defines the desired future state of human resources. A systems perspective of the HRP process: strategy formation-HR planning-implementation of HR action plans A processual perspective of the HRP process-strategy formation-hr planning-HR actions in a two way relationship Key features of SHRP: -a process -directed at meeting current and future needs -progresses through phases from forecasting to developing
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QUESTIONNAIRE Dear Sir/Madam‚ I would like to introduce myself as an MBA student of AIBS‚ Delhi and doing a project on the topic. “RETAILER PERCEPTION TOWARDS MICROMAX MOBILE SETS”. This project is to be submitted to the AIBS for the award of MBA. Hence I‚ request you to kindly spend few minutes of your valuable time in answering this. Name of the retailer – Gender - Name of the retail outlet – Address – Products offered by you – (a) Nokia
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Micromax is an Indian consumer electronics company headquartered in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Mobile Telephones‚ Tablet Computers‚ 3G Datacards and LED Televisions. Micromax started as an IT software company in 2000[3] and worked on embedded platforms. It entered the mobile handset business‚ and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.[4] Micromax has presence in more than
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Micromax Micromax is an Indian Consumer Electronics company located in Gurgaon‚ Haryana‚ India. Micromax is a challenger brand in the highly competitive mobile handset market. This Indian firm is shaking up the market dominated by MNCs. Micromax was founded in 1991 by Rajesh Agarwal . Micromax in its original avatar was a distributor of computer hardwares. In 1998‚ three more people Sumit Arora‚ Rahul Sharma and Vikas Jain joined Micromax as co-founders.The company branched out from a mere distributor
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Strategy Evaluation: Introduction Participants in strategic evaluation Analysis of External Environment Organization Setting objective (Long & Short Term) Strategy Formulation Strategy Implementation Organization Strategy Evaluation Strategy Evaluation: Strategy Evaluation can be defined as a process of determining the effectiveness of a given strategy. Therefore‚ the purpose of strategy evaluation is to evaluate the effectiveness of a strategy that the organization to achieve
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