Unit 01 Assignment 02 Richman Investments For Internal Use Only; No Redistribution Please read carefully the terms and condition set forth for the acceptable use of computer software and hardware within the entity Richman Investments. This constitutes the appropriate use of internal intranet‚ internet‚ and email. By agreeing to use the software and hardware within Richman Investments‚ you will have agree to the terms set forth. 1. User Domain/Workstation Domains • All user must comply with
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Question 1 2 3 4 5 6 1999 Market Capitalisation: USD 460 Billion Book Value: USD 28 Billion MVE more than 16 times of BVE! Factor 1 Question 1 2 3 4 5 6 Intangible Assets • BVE does not reflect certain intangible assets’ value such as brand‚ customer loyalty‚ and human capital – Likely to provide tremendous earnings growth in the future – Investors factor these into consideration during valuation Factor 2 Question 1 2 3 4 5 6 High Expected Growth
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NOKIA AND MICROSOFT JOIN FORCES IN SMARTPHONE WAR On the 11th of February 2011‚ Nokia Corporation announced the alliance with Microsoft Corporation‚ unveiling their aggressive strategy to challenge Google and Apple for domination of the hot smartphone market. In this strategic alliance‚ Nokia will use Microsoft’s mobile operating system (OP) Windows Phone on its smartphones. As per the deal‚ Windows Phone would replace Symbian as the primary OS on Nokia’s phones and Nokia would pay royalties to
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Title: Surviving a 10x force Author(s): Andrew S. Grove Source: Strategy & Leadership. 25.1 (January-February 1997): p35. Document Type: Article Copyright: COPYRIGHT 1997 Emerald Group Publishing‚ Ltd. http://www.emeraldinsight.com.ezproxy.sunway.edu.my/ Full Text: Every business operates under forces that affect its competitive standing. Michael Porter has given us a model that describes five of these forces: existing competitors‚ customers‚ suppliers‚ possible substitutes or other
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Table of Contents Page Introduction 2 Apple‚ Inc Overview 3 Apple’s Branding Strategy 4 Apple’s Brand Equity 5 Microsoft’s Marketing Strategy 6 Microsoft’s Branding Strategy/Equity 8 Apple vs. Microsoft Operating systems 9 Advertising Campaigns 10 Effectiveness/Conclusion 13 Appendix A 16 Apple Balance Sheet 17 References 18 Introduction The psychological perception of a company
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Microsoft and Antitrust Laws Nicole Sherwood BUS670: Legal Environment Alexis Hooley April 2‚ 2012 Abstract Microsoft has spent 21 years fighting antitrust battles with the US government. These battles began with claims of Microsoft monopolizing the software market‚ specifically regarding internet browsers. Although the cases were settled in 2002‚ there is still discussion as to whether or not the claims against Microsoft were truly valid. On May 18
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against Microsoft? Explain. What are the disadvantages to customers when one company dominates an industry? Why should competition be encouraged? The settlement focused on Microsoft’s selling practices with computer manufacturers. Until now‚ Microsoft would sell MS-DOS and Microsoft’s other operating systems to original equipment manufacturers (OEM’s) at a 60% discount if that OEM agreed to pay a royalty to Microsoft for every single computer that they sold regardless if it had a Microsoft operating
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......................................................................... 5 Purpose ............................................................................................................ 5 Membership ...................................................................................................... 5 Capstone Proposal ............................................................................................ 5 Proposal Format ........................................................
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Brand chosen: Microsoft "Our vision is to create innovative technology that is accessible to everyone and that adapts to each person’s needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities." Bill Gates‚ Chairman INTERNAL FACTORS: Clarity: 9 I would give high marks to Microsoft on clarity because it’s very clear about what brand stands
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Founded in 1975 by Bill Gates and Paul Allen‚ Microsoft became the most powerful force in today ’s software industry‚ earning a significant place in technology history. StrengthMicrosoft has developed a customer base of 30 million people. Its reputation was built on the successful development of its computer software-the Windows line of products. The breadth of their businesses and product portfolio is a competitive advantageThroughout last fiscal year‚ Microsoft made important adjustments to the cost
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