CASES OF DOING BUSINESS IN CHINA Editor: Professor Zhu Mingxia University international Business and Economics 2010 CONTENTS Introduction to China In context of “Doing Business in China – A Global Perspective” CASE 1: Starbucks management strategies in China CASE 2: The expansion of McDonald’s in China CASE 3: A Case Study of KFC and other Fast food Chains CASE 4: Successful story of IKEAN in China CASE 5: General Motors in China CASE 6: L’Oréal Group CASE 7: Market entry for
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Microsoft Corporation (NASDAQ: MSFT) is an American multinational corporation headquartered in Redmond‚ Washington that develops‚ manufactures‚ licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4‚ 1975. Microsoft is the world’s largest software maker measured by revenues. It is also one of the world’s most valuable companies. Microsoft was established to develop and sell BASIC interpreters for the Altair
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Corporate Social Responsibility: Microsoft Mohammad Mubashir Microsoft (NASDAQ) is the worldwide leader in software‚ services and solutions that help people in attaining their goal. They work in over 100 coutries and employ over 94000 people and provides opportunities for young people and support over 65000 charties. They support the use of affordable technology for everyone around the globe. Through the Employees Giving campaign they have donated 1 billion dollars to charity since 1983
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database. For example‚ you might have one table that contains a record of all the door locks in your building. In the same database‚ another table might have a list of all the keys for those locks. Still another table might contain the names of all the people who have the keys. All three tables contain related information‚ so they belong to the same database. Figure 1-1 depicts the relationship between the tables and this database. [pic] Figure 1-1 How Access relates tables and databases. Your
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The Microsoft office platform includes 3 features: Word‚ Excel and PowerPoint. Each program has it own individual characteristics that can be useful to any type of working environment. Microsoft Word is a full-featured word processing program that all you to create many types of personal and business documents‚ including flyers‚ letters‚ memos‚ resumes‚ reports‚ fax cover sheets‚ mailing labels‚ etc. With Word you can easily attach files. It helps you create a “good heading structure.” It ensures
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University Of Balamand MOB-Managing Organizational behavior Case Study All in Day’s Work Presented to: Dr. Dora hajj najjar Presented by: Paulmarie yammine ID:A1111377 Date: 24/11/2014 1.The people-related problems or issues Ann Wood faced during the day include the resignations of two employees during the past 24 hours and
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70–680 Notes Chapter 1 (pg. 45) Windows Vista Improvements * New Improved Desktop – Windows Aero * Windows Sidebar – Sidebar with gadgets * Improved Windows Firewall – Restrict OS resources if used in unusual ways * Parental Controls – Set specific sites‚ set times for specific users * User Access Control (UAC) – Security features that allow standard users to perform administrator functions through credential prompt * Windows Search – Search files or applications quickly
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Brazil Case Study Analysis of National Strategies for Sustainable Development This document is one of 19 country case studies that form the knowledge base for a synthesis report entitled “National Strategies for Sustainable Development: Challenges‚ Approaches‚ and Innovations Based on a 19-country Analysis.” The synthesis report and country case studies are available electronically at: http://www.iisd.org/ measure/capacity/sdsip.asp http://www.gtz.de/rioplus/download June 2004 Notice
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Microsoft PowerPoint Microsoft PowerPoint‚ usually just called PowerPoint‚ is a non-free commercial presentation program developed by Microsoft. It is part of the Microsoft Office suite‚ and runs on Microsoft Windows and Apple’s Mac OS X operating system. The current versions are Microsoft Office PowerPoint 2010 for Windows and Microsoft Office PowerPoint 2011 for Mac. History Originally designed for the Macintosh computers‚ the initial release was called "Presenter"‚ developed by Dennis Austin[not
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A Case Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC‚ fast food‚ cross-cultural marketing
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