Corporate culture is defined as: "the moral‚ social‚ and behavioral norms of an organization based on the beliefs‚ attitudes‚ and priorities of its members." Every organization has its own unique culture or value set; however‚ most organizations do not consciously try to create a certain culture. The culture of the organization is typically created unconsciously‚ based on the values of the top management or the founders of an organization. Southwest Airlines expends a lot of energy in maintaining
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Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including‚ core value‚ management style‚ and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values‚ which emphasized on LUV and fun. Not only was LUV the company’s signature symbol
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The paper begins with explaining the theoretical foundations by introducing the main concepts; national culture and corporate culture‚ or culture at organizational level. The study conducted by Engelen et al. concentrates on the individualism versus collectivism dimension of national culture and on the strength of the corporate culture. After familiarizing the concepts‚ the paper presents the hypotheses and clarifies how the hypotheses are derived. Next‚ the research conducted to test the hypotheses
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Southwest culture entails the company focusing on every individual at the firm not only concerning their work but also about them personally. Its corporate culture has an obsession with putting its individuals first. It is pegged on the belief that the only way to deliver remarkable service consistently more so on the front line is treating persons in a way that reflects how the external clients should be treated. The company considers its workers as its internal customers. It has a culture where the
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is going to examine a dramatic change conducted by NUMMI’s leadership. It will address three main reasons which made this change possible: • Creating a new production system • Developing a new management system • Reformation of corporate culture. And finally‚ the recommendations will be identified that should have been implemented in order to run the plant efficiently another two or more decades. Analysis of Situation By 1982‚ GM’s Fremont plant‚ California‚ employed over 7
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Final Examination——Microsoft Tinmin Yeung B3A81 49905881 THE SUMMARY OF THE CASE Firstly‚there is no doubt that Microsoft is quit successful in China.Because China is a very large market.Between 2002 and 2007‚Microsoft sales and revenue grew more rapidly in the Greater China region than in andy other market in the world.But Microsoft also meet a lot of challenges‚patent‚piracy and political. From Microsoft itself‚it is the world’s best.He gets the absolutely monopoly position.He draw up
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Corporate culture is often thought of as that touchy-feely stuff that is difficult to define and should be left up to Human Resources to manage. For some it conjures images of toys scattered through the office and Segways running up and down the corridors‚ while some young pierced tech guy sits at his cube jamming out to music while he works. The reality is that culture is a business issue that has significant impact on a venture’s ability to generate a return on investment and should be prioritized
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Microsoft What is Microsoft? Microsoft Corporation is an American multinational software corporation headquartered in Redmond‚ Washington that develops‚ manufactures‚ licenses‚ and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4‚ 1975. Microsoft is the world’s largest software maker measured by revenues. It is also one of the world’s most valuable companies The history of Microsoft began on April 4‚ 1975‚ when
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Microsoft opens the gates: patents‚ piracy‚ and political challenges inChina 1) Microsoft has faced significant challenges‚ such as the widespread piracy of its products‚Chinese government to transfer its technology‚ host government promotion of competitorproducts‚ discriminatory procurement practices by subnational authorities in China‚ andstrong encouragement to enter into joint ventures with local firms. The risk of piracy hasbeen diminishing as China joined the World Trade Organisation and
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The Corporate Culture in South Korea Business in the XXI century is becoming more and more global‚ international; we find new partners in various‚ sometimes very exotic parts of the world. It is all possible thanks to the common language (assuming that "everybody" knows English)‚ good and fast transportation and new ways of communication‚ like for example Internet. We are learning from each other and trying to adjust to new situations‚ although the differences are often much greater than just
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