CRANEFIELD COLLEGE Of Project and Programme Management INDIVIDUAL EXAMINATION Transformational Corporate Strategy (M4) CASE: Revitalising innovation at 3M Declaration “I hereby declare that this assignment is entirely my own work‚ and that it has not previously been submitted to any other Higher Education Institution. I also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures‚ tables and exhibits. Where modified
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|Microsoft Zune | |Proposal | Background The market for portable music players has been an industry that continues to be innovative and in current years has been dominated by Apple products. Apple has been in the portable music industry since 2001 and the world has been forever changed due to their ever-popular iPod
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Background The beginning of Microsoft Inc. started with Bill Gates and Paul Allen writing computer program code for local businesses and municipalities. In 1975 they were inspired by an issue of Popular Electronics that showed the new Altair microcomputer kit‚ manufactured by MITS Computer. Bill Gates and Paul Allen wrote a version of BASIC‚ a computer programming language‚ for the machine. Later that year Bill Gates left Harvard University to work full time developing programming languages for
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1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
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Nestle Pakistan: Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in Vevey‚ Switzerland. In Pakistan‚ it is the leading Nutrition‚ Health and Wellness Company with a mission to positively enhance the quality of life of the people of Pakistan by all that they do through their people‚ their brands and products and their CSV activities. Nestle in Pakistan is divided into 4 major business units each headed by a business unit manager. The BM is given all
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the world. 2. What are the legal impediments to Microsoft growing its sales in China? What are the political impediments? The legal impediments to Microsoft in China are the laws that are in place to prevent piracy of software but are lightly enforced by the foreign government authorities. This non-action forcing Microsoft to decrease the purchase price of about 200% to stay in competition against the software pirates. Though Microsoft has taken such drastic measures‚ they are still in
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Nintendo’s Strategy in 2009: the Ongoing Battle with Microsoft and Sony Assignment Questions 1 What are the defining business and economic characteristics of the video game console industry? What is the industry like? What forces are driving changes in the video game console industry? 2 What is competition like in the video game console industry? Do a five-forces analysis to support your answer. Which of the five competitive forces is strongest? Which is the weakest? Would you characterise
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Topic Selection Microsoft recently unveiled its prototype‚ Surface‚ their version of a tablet or alternative device to a personal computer. It is questionable how Microsoft‚ a known software company‚ will be able to manufacture and sell a tablet device that is a contender in the marketplace against devices such as the iPad. Thesis: It is critical that Microsoft produce a device that overcomes the limitations of its competitors and adds features that set it apart‚ in order to define itself in
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Corporate Social Responsibility: Microsoft Mohammad Mubashir Microsoft (NASDAQ) is the worldwide leader in software‚ services and solutions that help people in attaining their goal. They work in over 100 coutries and employ over 94000 people and provides opportunities for young people and support over 65000 charties. They support the use of affordable technology for everyone around the globe. Through the Employees Giving campaign they have donated 1 billion dollars to charity since 1983
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Besides‚ MTR also has Automatic Noise Data Management E-system (ANDANTE) and air quality monitoring system. In quality management‚ MTR has Octopus Access Control System for providing reliability of octopus to customer. In safety and health‚ MTR has Corporate Safety Policy for meeting statutory requirements‚ maintaining the ‘safety first’ culture and employing management systems to
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