A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy By Dina Gerdeman 28 MAY 2012 RESEARCH & IDEAS : http://hbswk.hbs.edu/item/6994.html Abstract: Corporate social responsibility (CSR) is a corporate initiative to assess and take responsibility for the company ’s effects on the environment and impact on social welfare. CSR may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit
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Microsoft in China and India‚ 1993–2007 It was early summer 2007. Craig Mundie‚ chief research and strategy officer at Microsoft Corporation‚ had just completed a transcontinental phone call with Orlando Ayala‚ Will Poole‚ Tim Chen‚ Ravi Venkatesan (HBS MBA 1992)‚ and Ya-Qin Zhang‚ all members of the senior management team overseeing Microsoft’s growth in China and India. A decade ago‚ Mundie had begun to broaden Microsoft’s forays into both countries. Now‚ he continued to mentor the China and
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Diversification is a corporate strategy to enter into a new market or industry which the business is not currently in‚ whilst also creating a new product for that new market. This is most risky section of the Ansoff Matrix‚ as the business has no experience in the new market and does not know if the product is going to be successful. Restructuring is the corporate management term for the act of reorganizing the legal‚ ownership‚ operational‚ or other structures of a company for the purpose of making
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Microsoft Antitrust Case Did Microsoft violated the Antitrust Law? Microsoft Antitrust Case Introduction: Microsoft was formed in 1975 by a university drop out in his junior year called Bill Gates. Bill Gates has been successful to achieve the company’s vision‚ “we want PC on every desk in every home and office”. Microsoft which is a massive company today was only a small company in 1983. It headquarters contained only a small building next to the Burgermaster in Bellevue and another
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Introduction Microsoft has grown from revenue of $197 million and 1442 employees in 1996 to $19 747 million and 31 575 employees in 1999. This growth has seen them evolve and change their human resource philosophies‚ polices and practices developed at start up in the 1980s. Recruiting Microsoft Corporation was started by former Chief Executive Bill Gates and co-founder Paul Allan. They started the company by recruiting the brightest people they knew from school – their “smart friends” and
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Case Analysis 1) Who should Microsoft have targeted at the launch of the Tablet PC & why? Before discussing who Microsoft should have targeted‚ we have to look at the strengths and weaknesses of the product. The success of any strategy depends on being able leverage the most of the strengths and rely less on the weaknesses. The strengths of Microsoft were its brand‚ distribution channel‚ existing enterprise user base and large resources. The risks involved those related to new product development
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Promotional and Advertising Strategies Contemporary Business This assignment based on Apple Corporation‚ about current position and reputation regarding ethical and social responsibility also the strategies that it currently employs to market its products. Apple Inc‚ is an American multinational corporation and world’s second largest information technology company; they designs‚ develops and sells consumer electronics‚ computer software and personal computers
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The case against Microsoft was brought buy the U.S. Department of Justice‚ as well as several state Attorneys General. Microsoft is accused of using and maintaining monopoly power to gain an unfair advantage in the market. The case has been under observation for a long time‚ but the Justice department is having trouble coming up with substantial evidence against Microsoft. Specifically‚ the Department must prove:<br><li>That Microsoft has monopoly power and is using it to gain unfair leverage in
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In this essay I will consider the social‚ economic and political factors of health promotion. In depth analysis of health promotion can be an enriching experience. While it has been acknowledged that it has an important part to play in the development of man‚ spasmodically it returns to create a new passion amongst those who study its history. Inevitably health promotion is often misunderstood by the easily lead‚ who are yet to grow accustomed to its disombobulating nature. With the primary aim of
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LABSHEET 2 1. Create a Table Place the cursor on the page where you want the new table > click the Insert Tab of the Ribbon > Click the Tables Button on the Tables Group. You can create a table with one of four ways: * Highlight the number of row and columns * Click Insert Table and enter the number of rows and columns * Click the Draw Table‚ create your table by clicking and entering the rows and columns * Click Quick Tables and choose a table 2. Enter Data
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