CHAPTER 1 Business Environment Contents • Introduction • Business • Objectives of business • Environmental influences on business • Environmental analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics
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In this essay I will consider the social‚ economic and political factors of health promotion. In depth analysis of health promotion can be an enriching experience. While it has been acknowledged that it has an important part to play in the development of man‚ spasmodically it returns to create a new passion amongst those who study its history. Inevitably health promotion is often misunderstood by the easily lead‚ who are yet to grow accustomed to its disombobulating nature. With the primary aim of
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What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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Comprehensive Income Tax Course: Module 2 Final Exam 1. Fred prepared his own tax return last year. This year Fred decided to have his tax return prepared by a professional. During the interview process Fred’s tax preparer realized Fred needs to repay the education credit he took for his son last year. For which of the following reasons would a taxpayer be required to repay an education credit? a) Taxpayer received a refund of personal living expenses b) Taxpayer received tax-free educational
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Microsoft Corporation (MSFT) - Financial and Strategic SWOT Analysis Review Reference Code: GDTC22599FSA One Microsoft Way Redmond‚ WA 98052-6399 United States Phone Fax Website Exchange www.microsoft.com MSFT [NASDAQ] +1 425 8828080 Revenue Net Profit Employees Industry Publication Date: FEB 2012 69‚943 (million USD) 23‚150 (million USD) 90‚000 Technology Communications and Company Overview Microsoft Corporation (Microsoft) is one of the leading providers of software and storage products and
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