MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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The primary advantage of a corporate form of business is that a corporation is a stand-alone entity‚ which means you are not personally liable for the assets and debts of the business. Incorporating protects your personal assets from lawsuits‚ debt collection and other business issues that can arise. The stand-alone entity also separates tax liabilities‚ which is another advantage. This means that the corporation’s taxes are separate from your personal tax liabilities. As a business
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The facts of the case 18 States and the Justice Department brought suit against Microsoft to "eliminate Microsoft’s unlawful practices‚ to avoid recurrence of similar practices and to restore the competitive threat that middleware products posed prior to Microsoft’s unlawful conduct. The procedural history of the case Microsoft grew the government’s attention in 1991‚ because word was that it was abusing its monopoly in the PC operating system market. The government had the FTC conduct an inquiry
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If you were having a conversation with a Keynesian and a Classical economist‚ and the conversation turned to why the economy is experiencing high unemployment and what the government should do about it‚ how would each economist explain unemployment and what policies would each advocate? If I were having a conversation about why the economy is experiencing high unemployment and what the government should do about it‚ with a Keynesian and a Classical economist I think that the economists would explain
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1. Suppose that changes in bank regulations expand the availability of credit cards so that people need to hold less cash. If the central bank does not respond to this event‚ what will happen to the price level? Use a diagram to assist in answering this question. 2. Use the loanable funds model to explain what happens to interest rates and investment if a government moves from a balanced budget position to a budget surplus. 3. Suppose that the T-account for The Open Campus National
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CheckPoint: The Risk of Macros Name January 20‚ 2012 Even though Macros do it yourself software is ranked as one of Microsoft’s most useful tools to use. Based on the article by Lenning (2005) the primary security risk for users to know using macros is that many of these sites could have many different types of viruses. It is recommended that one should use caution when opening a new document. You should only open and used a trusted because some files can be corrupted and then they will spread
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You are required to prepare an investigative report on a recent corporate scandal that involved improper accounting practices or any form of financial scandal. Your report must include the following: an overview of the corporation a description of the scandal methodology - explaining the specific accounting impropriety that the company used. an explanation of how the firm managed to hide their accounting improprieties a discussion of who the scandal effected - both inside‚ and outside
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Microsoft Corporation Case Analysis 03/27/04 Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44‚000 employees in 60 countries‚ net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth
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Social Work 4020 Macro class is a required course for all Social Work majors at Wayne State University. Nonetheless‚ I was eagerly anticipating on the knowledge that I would learn from this class. This subject has altered my perception of macro level Social Work practice. In advance‚ to beginning this course I was fully competent on the micro‚ and mezzo level of practice. Yet‚ I was not as familiarized with macro‚ and the duties that Social Workers can uphold in a macro environment. Throughout‚ the
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Excel 2007 VBA Macro Programming ® About the Author Richard Shepherd has worked for many years for major banks and corporations in the United Kingdom writing spreadsheet macros to solve specific problems. He has worked for National Grid plc (electricity distribution)‚ Hertz Car Leasing‚ NatWest plc (retail banking)‚ Schroders plc (fund management)‚ BNP Paribas (investment banking)‚ Lloyds TSB plc (corporate banking)‚ The Royal Bank of Scotland plc (investment banking)‚ and the British National
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