Corporate communication strategy of Microsoft Contents Introduction and overview: 2 The communication strategy and its framework in the organization: 3 Communication framework: 4 External communication: 4 Internal communication: 6 Identity‚ Image‚ and Reputation: 6 Conclusion and recommendation: 7 References: 8 Introduction and overview: Microsoft Corporation was established by the two partners Bill Gates and Paul Allen in United States in 1975 with their head quarter in Redmond city
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LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002‚ Moet Hennessy Louis Vuitton was the world’s largest luxury products company‚ enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine‚ champagne‚ fashion‚ jewelry‚ and perfume. Upon entrance of this luxury product industry‚ LVMH was aware that they produced products that nobody needed‚ but that were desired by millions across the world. This desire in some way fulfills a fantasy
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Group Case Study “Microsoft’s Financial Reporting Strategy” Microsoft’s Financial Reporting Strategy ABSTRACT 2 This case study examines the factors explaining the difference between Microsoft’s market value of equity to book value of equity and overall financial reporting strategies employed at the firm. We analyzed financial information dating from 1985 to 1999 and 2011 annual report provided by Microsoft. We found factors explaining market value of equity are perceived risk and future cash
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Kettering University Department of Business MGMT 659 - Strategy Summer 2013 Prof. Irish BUS Project – Microsoft Rakan Mogaddam Contents 1 Current Situation Analysis 3 1.1 Past Performance Indexes 3 1.1.1 Ratios 3 1.1.2 Industry Competitor Comparison 4 1.2 Strategic Posture 4 1.2.1 Mission Statement 5 1.2.2 Vision Statement 5 1.2.3 Strategies and Policies 5 2 Corporate Governance 6 2.1 Board of Directors 6 2.2 Top Management 7 2.3 Stakeholders 8 3 External
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Diversification Diversification can be briefly defined as the expansion of a firm into a range of different product areas. Firms may choose to diversify for either of two reasons. First‚ diversification may benefit the firm’s owners by increasing the efficiency of the firm. Second‚ if the firm’s owners are not directly involved in deciding whether to diversify‚ diversification decisions may reflect the preferences of the firm’s managers. Singapore Airlines (SIA) serves as a typical example of diversification
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Diversification C’Airea McCluron Entrepreneurial Finance: Capitalization for the Entrepreneur Diversification Diversification is the practice of spreading your investments around so that your exposure to any one type of asset is limited. This practice is designed to help reduce the volatility of your portfolio over time. Note: Having a lot of investments does not necessarily make your portfolio diversified. For diversity‚ you need several different types of investments. Popular
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The Microsoft Antitrust Case A Case Study For MBA Students by Nicholas Economides* Revised April 2003 Abstract This case study discusses briefly the economic and legal issues pertaining to the antitrust case of the United States and a number of States against Microsoft. * Stern School of Business‚ New York University‚ New York‚ NY 10012‚ (212) 9980864‚ fax (212) 995-4218‚ http://www.stern.nyu.edu/networks/‚ neconomi@stern.nyu.edu Copyright ©‚ N. Economides 2 Contents 1. 2. 3. 4. 5
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Working Capital Strategies By Forecasted If Microsoft forecasted revenue increase by 20 percent’s for the upcoming year‚ several parts of the annual report will be affected by the 20% increase forecast. First of all‚ the income statements will alter their revenues from 16‚195 million dollars to 19‚434 million dollars. Revenue is not the only thing that changes since there are other expenses that need to be changed. For example in the income statement‚ the operating expenses will not have
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The case against Microsoft was brought buy the U.S. Department of Justice‚ as well as several state Attorneys General. Microsoft is accused of using and maintaining monopoly power to gain an unfair advantage in the market. The case has been under observation for a long time‚ but the Justice department is having trouble coming up with substantial evidence against Microsoft. Specifically‚ the Department must prove:<br><li>That Microsoft has monopoly power and is using it to gain unfair leverage in
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Microsoft’s Financial Reporting Strategy Q1. What are the factors that likely explain the equity and its reported book value of equity? Question 1 2 3 4 5 6 1999 Market Capitalisation: USD 460 Billion Book Value: USD 28 Billion MVE more than 16 times of BVE! Factor 1 Question 1 2 3 4 5 6 Intangible Assets • BVE does not reflect certain intangible assets’ value such as brand‚ customer loyalty‚ and human capital – Likely to provide tremendous earnings growth
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