Running head: Apple vs Microsoft 1 The Competitive Strategies of Apple vs Microsoft Dr. Gina Zaffino Bus 508‚ Contemporary Business 11/03/2012 Running head: Apple vs Microsoft 2 Determine how each corporate culture differs from the other? Apple corporate culture at times can be seen as a “brutal and unforgiving” place to work. Accountability is strictly enforced‚ decisions are swift‚ and communication is articulated clearly from the top. Failure is not an option
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Bill Gates is one of the most famous and popular thinkers in the world‚ by his creation of Microsoft. Bill gates is also number two richest man in the world‚ number one in the United States‚ and number four most powerful man in the world (Forbes‚ 2013). Bill Gates founded Microsoft in 1975 and by the 1980s he became the leading computer software manufacturer (Oxford‚ 2012). Microsoft is a software program used by almost every computer in the world.
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traffic data. Gates set off for Harvard University intending to become a lawyer like his father. Still shy and awkward‚ he rarely ventured out to parties unless dragged by his friend Steve Ballmer‚ whom he later repaid by naming him president of Microsoft. One day in December 1974‚ Allen‚ who was working at Honeywell outside of Boston‚ showed Gates a Popular Mechanics cover featuring the Altair 8800‚ a $397 computer from M.I.T.S. computing that any hobbyist could build. The only thing the computer
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Microsoft access Microsoft access is a database management system (DBMS) that combines a jet database engine with a graphical user interface. It is owned by the famous Microsoft company and has effectively evoluted since its release in 1992 with the Microsoft access version 1.0. Version 1.1 was introduced in 1993 but it was buggy. As a result‚ Microsoft updated its operating system and released the Microsoft access version 2.0. The latter was very efficient and used by many developers and designers
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Selling Counterfeit Microsoft Software worth More Than $1.2 Million Web Site used: http://www.justice.gov/opa/pr/2012/November/12-crm-1335.html Summary: On Oct. 24‚ 2012 Bruce Alan Edward was indicted by the federal grand jury in Bay City‚ Michigan for mail fraud and selling counterfeit Microsoft software with a retail value of more than $1.2 million. This case revealed that Edward distributed counterfeit copies of Microsoft Office 2003 Professional and Microsoft Windows XP Professional
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References: Brinkley‚ J. (2000‚ April). U.S. vs. Microsoft: The Overview; U.S. Judge Says Microsoft Violated Antitrust Laws With Predatory Behavior. The New York Times‚ Retrieved from: http://www.nytimes.com/2000/04/04/business/us-vs-microsoft-overview-us-judge-says-microsoft-violated-antitrust-laws-with.html?pagewanted=all&src=pm Bureau of Labor and Statistics (2013). Labor Force Statistics from the Current
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December 2008 SDL SERIES‚ ARTICLE #4 SDL Series - Article #4: Threat Modeling at Microsoft In this fourth article in the series‚ we examine how Microsoft uses a technique known as “threat modeling” to detect design issues that could result in product vulnerabilities. Threat modeling is one component of the Microsoft Security Development Lifecycle (SDL). Content The Microsoft SDL What is Threat Modeling? A Security Frame of Mind The Threat Modeling Process Mitigating Threats Threat Modeling
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interesting example of strategic behavior comes from a 1997 article about Microsoft’s investment in Apple (New Straits Times‚ 1997). The article is included in the Required Readings list. Facing tough anti-trust scrutiny from government agencies‚ Microsoft provided financial support to Apple in order to ensure Apple’s survival and‚ therefore‚ to ensure that competitiveness in the industry remains. Moreover‚ the partnership with Apple provided an additional market for Microsoft’s products – the MS Office
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IBM partnership IBM approached Microsoft in July 1980 regarding its upcoming personal computer‚ the IBM PC.[39] The computer company first proposed that Microsoft write the BASIC interpreter. When IBM’s representatives mentioned that they needed an operating system‚ Gates referred them to Digital Research (DRI)‚ makers of the widely used CP/M operating system.[40] IBM’s discussions with Digital Research went poorly‚ and they did not reach a licensing agreement. IBM representative Jack Sams mentioned
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partner Paul Allen dropped out of Harvard to begin the Microsoft Corp. in 1975. <br> <br>Throughout his life‚ Gates had many experiences with business. Allen and Gates started a small company called Traf-O-Data. They sold a small computer outfitted with their program that could count traffic for the city. Gates also worked as a Congressional Page and at a programming company called ’TRW’. After all his minor jobs‚ Gates and Allen founded Microsoft in 1975‚ the largest computer based company in the
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