their superior branding strategy. A company’s brand name is often its most valuable asset. Simply put a "Brand" is a name that consumers associate positive or negative benefits or attributes about a particular product‚ service or company. Many people think of brands as it relates to the supermarket industry. However‚ a brand can be more than just a product name. Strong brands can evoke images of dependability " Maytag"‚ safety "Subaru"‚ luxury " Tiffany" or in Apple’s case "cool or hip and technologically
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calculations automatically and to change single number and update all related numbers at the click of a mouse. As one of the most popular financial software‚ spreadsheet is widely applied in areas such as accounting‚ finance‚ marketing‚ taxation‚ engineering‚ educational‚ scientific and medical fields (Ballantine‚ 1991). In 2004‚ SimCorp USA Inc and the Financial Executives Consulting Group found that about 64 percent of domestic companies depend on spreadsheet. Many authors view spreadsheet as a very
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Google‚ Apple‚ Microsoft Case 1. Apple is the leader in mobile software apps‚ thanks to the popularity of the App Store for its iPhones. They are also working on the front line of mobile computing. Apple has had enormous success in the Internet era‚ thanks to devices that they provide. They also have a loyal customer base that is always growing and continues to buy the new Apple products. Another reason for their success is because of the App Store. Google also has a dog in the fight when talking
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Orbis Financial Corporation Ltd.‚ a custodian‚ works as an efficient stock market intermediary facilitating smooth execution and settlement of daily trades through sophisticated technology and systems developed in-house. Transparency and effectiveness of its functioning‚ is further enhanced due to its zero conflict business model‚ as a Non Broker‚ non-banker and Non Fund Manager with unidirectional focus on custodial services. The team at Orbis is a group of professionals which endeavors
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NOKIA AND MICROSOFT JOIN FORCES IN SMARTPHONE WAR On the 11th of February 2011‚ Nokia Corporation announced the alliance with Microsoft Corporation‚ unveiling their aggressive strategy to challenge Google and Apple for domination of the hot smartphone market. In this strategic alliance‚ Nokia will use Microsoft’s mobile operating system (OP) Windows Phone on its smartphones. As per the deal‚ Windows Phone would replace Symbian as the primary OS on Nokia’s phones and Nokia would pay royalties to
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HSC Business Studies Financial Statement Analysis Task 1: Liquidity – The current Ratio = - Current ratio = Current Assets/ Current Liabilities 2013: Total current assets = 6226.1 Total current liabilities = 6866 Total current assets / Total current liabilities = 6226.1/6866 = 0.9068016312 = 0.9 (1dp) 2012: Total current assets = 5802.1 Total current Liabilities = 6766.2 Total current assets / Total current liabilities = 5802.1 / 6766.2 = 0.8575123408 = 0.86 (2dp)
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Finance theory and Financial strategy Strategic Planning means several things. But it certainly is a part of the decision-making in resource management of the business benefits. Finance theory has significant advantages in understanding the function of capital markets‚ the valuation of real assets and financial assets. Discounted cash flow analysis(DCF) is a tool that derived from finance theory which has been widely used. However finance theory also has little effect on strategic
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with IBM’s machines‚ creating Microsoft DOS. Every IBM’s PC used this program‚ so MS DOS had a huge installed base‚ and the other companies who wanted to stay in the market could only develop a compatible software‚ also a lot of applications and complementary goods were developed for this platform and it generated a “virtuous circle” that made Microsoft the world’s fastest-growing software company. To be more functional for users and to fight against Apple‚ Microsoft decided to create a new graphical
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INTERNATIONAL BUSINESS STRATEGY | |Course Assignment: Case Study – Elixir Technology – Entry into the Middle East {Case: Ivey 904A12} | | | |Report terms of reference
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3. Coping Strategies – The concept of coping strategies‚ “highlights the active or even proactive role played by the poor in providing for their own sustenance despite their lack of access to resources and services to an adequate income’’ (Schmink‚ 1984 cited in de Haan and Zoomers 2005‚ p.28). To cope with water deficit‚ both women and men were found carrying out a plethora of these strategies‚ with positive as well as negative outcomes. Some of these were noted during field visits. • In village
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