information offerings such as Bing and the MSN portals and channels. Server and Tools Business: Microsoft infrastructure software‚ developer tools and cloud platform‚ including products such as Windows Server‚ SQL Server‚ Visual Studio‚ System Center and the Windows Azure Platform. Microsoft Business Solutions: A portfolio of Microsoft Dynamics products and services‚ as well as Microsoft Health Solutions. Microsoft Office Division: Productivity products and services‚ including Office‚ Exchange‚ SharePoint
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A Report on L’Oreal’s business and entry strategy in India and China Indian Institute of Foreign Trade‚ New Delhi Submitted to : Dr Gautam Dutta Submitted by : Group 6 (Section B) Acknowledgement This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business). This report is prepared under guidance of Dr Gautam Dutta‚ Indian Institute of Foreign Trade‚ New
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Easyjet’s UK and European markets using information contained in the given case study and also from sources outside the course of study. To begin with a brief overview of the company will be given. Subsequently using PEST and Five Forces models the external analysis will be completed identifying the companies’ core resources and capabilities. Next the core of the previous analysis will be used to examine the opportunities for international expansion into the Indian market. The investigation will
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Corporate communication strategy of Microsoft Contents Introduction and overview: 2 The communication strategy and its framework in the organization: 3 Communication framework: 4 External communication: 4 Internal communication: 6 Identity‚ Image‚ and Reputation: 6 Conclusion and recommendation: 7 References: 8 Introduction and overview: Microsoft Corporation was established by the two partners Bill Gates and Paul Allen in United States in 1975 with their head quarter in Redmond city
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promote the launch of two new model lines‚ it wanted to kick off an interactive marketing campaign through the Facebook social network that would support the launch and collect audience data. BMW used Windows Azure to support a solution that integrated the Facebook promotion with its internal Microsoft Dynamics CRM environment‚ engaged 90‚000 consumers‚ and converted 900 campaign participants into sales prospects. Business Needs The BMW Group is a global leader in the automotive industry. It has built
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Group Case Study “Microsoft’s Financial Reporting Strategy” Microsoft’s Financial Reporting Strategy ABSTRACT 2 This case study examines the factors explaining the difference between Microsoft’s market value of equity to book value of equity and overall financial reporting strategies employed at the firm. We analyzed financial information dating from 1985 to 1999 and 2011 annual report provided by Microsoft. We found factors explaining market value of equity are perceived risk and future cash
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Vegetable markets in India are a messy place. The ones that retail the produce are less dirty. The wholesalers leave a lot to be desired. It was my first visit to the Alandur wholesale market and it brought back memories of a similar shopping establishment of my childhood called ‘Monda market’ located far away in the twin cities of Hyderabad and Secunderabad in another state. My wife had asked me if I could help with the weekly purchase and I agreed. The entry to the Alandur market is through a
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7838590282 Rural market- opportunities- “India lives in her villages”‚ a maxim attributed to Mahatma Gandhi‚ rings true when we see rural India retaining its old domination of the national population and economy in its 627000 villages‚ even after six decades of a development model that cherishes urbanization and industrialization. Close to 69% of Indians—743 million people or 138 million households—live in rural areas‚ generating 56% of the national income. With urban markets showing signs of saturation
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Introduction The report studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the last 4-5
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Microsoft in China and India‚ 1993-2007 Risks faced by Microsoft in China and impact to performance Risks Intellectual Property Localization Details Largest piracy rates in the world – 98% *Huge character sets required new versions of software *Chinese used mobiles more than the PC (can the mobile be a computing device)? *High profile revelation by Juliet Wu‚ former GM on commitment * Suspicion on security *Open source market * Entrepreneurship bug for Chinese software engineers *Legislation
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