Framework to Assess Market Potential Africa Table of Contents Need for Market Potential Assessment in Africa The Assessment of Market Potential Framework Case Study - South African Steel Sector Our Regional Experience in Africa Case Studies – Additional Examples of Regional Expertise Subject Matter Experts Copyright © 2011 Grail Research‚ LLC 2 Need for Market Potential Assessment in Africa Africa is poised for growth due to expected economic development‚ global
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The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons
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The globalization of markets Theodore Levitt Harvard Business Review‚ 1983 * Background The powerful force booms the modernity and stimulates the people’s attraction for the high-tech products and high-touch products‚ and that force is technology. It results in the fresh reality-global markets. The isolated market and multinational corporations tend to be the global markets for the standardized consumption and price. Although it experienced the challengeable process‚ the influences of development
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ThE ArT mArkET in 2012 A dialogue between East and West SOMMAIRE Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 5 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 6
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the very wealthy. Due to China‟s enormous market of 1.3 billion people and the growth of wealthier households‚ the country has become the largest market for luxury. Many luxury brands are established in the market today‚ some with a greater presence‚ others more limited. The aim with our thesis is to investigate potential opportunities‚ in the aspects of customers and cities‚ for a luxury brand to consider when it seeks to expand in this vast market of China. We will also look into possible
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The target market for Reese’s Pops Cereal is divided into two age groups‚ six to 17 and 34 to 48. When focusing on a younger‚ dependent segment you also need to target the segment that is making purchase decisions for them. We believe these two market segments are the best to target because the product appeals to both a younger demographic‚ with its candy-like taste and being a fun‚ easy breakfast option that they can make for themselves‚ and also to the adult segment‚ because it is a healthy choice
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Traditional Markets and Digital Markets 4 A. What is Traditional Markets? 5 B. What is Digital Markets? 5 2. Advantages of Traditional Markets 6 3. Disadvantages of Traditional Markets 7 4. Advantages of Digital Markets 8 5. Disadvantages of Digital Markets 9 6.Conclusion 10 7.References 11 Compare and contrast traditional markets with digital markets Definition of Traditional Markets and Digital Markets Traditional
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state‚ is now becoming the perfect metropolitan area for East Asia’s fresh economic boom. More than ten million tourists visiting yearly‚ mostly from neighboring countries (Singapore‚ Indonesia‚ Thailand and the Philippines)‚ Kuala Lumpur’s retail segment is the strongest in the area. Marry-brown will attract youngsters and teenagers to bring their friends and family with our innovative setting. Background Marry-brown is Malaysian base fast food restaurant chain accomplished and maintained
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The globalization of markets Theodore Levitt The worldwide success of a growing list of products that have become household names is evidence that consumers the world over‚ despite deep-rooted cultural differences‚ are becoming more and more alike - or‚ as the author puts it‚ "homogenized." In consequence‚ he contends‚ the traditional MNC’s strategy of tailoring its products to the needs of multiple markets may put it at a severe disadvantage vis-a-vis competitors who apply marketing imagination
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trends in the primary market – Explained! by Saritha Pujari Business Average annual capital mobilisation from the primary market‚ which used to be about Rs. 70 crore in the 1960s and about Rs. 90 crore in the 1970s‚ increased manifold during the 1980s‚ with the amount raised in 1990-91 being Rs. 4‚312 crore. It received a further boost during the 1990s with the capital raised by non-government public companies. There is a preference for raising resources in the primary market through private placement
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