Marketing Management End Term Report - FLIPKART Sumeet Tayal‚ BM-B-115 Debroop Sengupta‚ BM-B-076 Nikhil pandey‚ BM-B-095 Husain Jafar‚ BM-B-081 INDEX S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING
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Open Market software and pay a small fee for every online transaction. After the first fiscal year‚ the total sales of all the merchants were very low in comparison to projections. Open Market then decided to focus on producing custom developed e-commerce applications which cost between $250‚000 to $1‚000‚000 dollars. In 1995‚ Gary Eichorn joined Open Market Inc. as the new President and CEO. After Eichorn joined‚ Open Market began broadening their target market and product lines in order to attract
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COMMERCE the exchange or buying and selling of commodities; the exchange of merchandise‚ on a large scale‚ between different places or communities; extended trade or traffic. ELECTRONIC COMMERCE - Electronic commerce (e-commerce) or electronic business (e-business) is a general term for any type of business‚ or commercial transaction that involves the transfer of information across the Internet. This covers a range of different types of business from consumer-based retail sites‚ like Amazon
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2012 E-Commerce In A Developing Country Like Bangladesh: Philosophy And Reality. Author: Md. Mahedi Hasan Biographical Sketch: Md. Mahedi Hasan received Master of Business Administration (M.B.A.) Major in MIS‚ Degree from Sikkim Manipal University Of Health Medical & Technological Science and B.Sc (Hons) in Computer Science Degree from Bangalore University‚ India‚ Presently Working as a Senior Lecturer‚ Prime University‚ Dhaka‚ Bangladesh. His areas of interest include E-commerce‚ Digital Image
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Case #1 Midsouth Chamber of Commerce (B) case study MSCC 610 Info Technology Concepts Instructor: Walter Sulmeisters January 15‚ 2015 B. R. Malintha Fernando Abstract This case study outlines what Midsouth Chamber of Commerce (MSCC) went through when they acquired a new system to handle their operations. The new chief financial officer Saga Niele (CFO) and Information Systems (IS) manager was hired to clean up the Information Systems disaster at the MSCC. MSCC went through two unsuccessful
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Vidyasagar University Journal of Commerce Vol. 12‚ March 2007 REVITALISING COMMERCE EDUCATION D. Obul Reddy* ABSTRACT The paper is an objective introspection about the Commerce Education – its objectives‚ its problems‚ its job potential‚ its quality and its relevance to the present day needs of our country. Purpose of Education The broad objectives of the University education are‚ liberal education with the aim of fostering in the students an attitude of objective enquiry and some understanding
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CO-AUTHOR : DR.PC.SEKAR. M.Com.‚ M.B.A.‚ Ph.D. drpcsekar@gmail.com MANAGEMENT COORDINATOR‚DDE‚ MADURAI KAMARAJ UNIVERSITY ABSTRACT: This case study discusses the financial impact of the merger between Global Trust bank & Oriental bank of Commerce in detail. Case study of merger of Global Trust bank & Oriental bank of Commerce INTRODUCTION: In the present financial scenario in India it was not only the mercury level hovering around 10000 in 2009 in the share
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“Towards a Philippine Statistics System Responsive to Emerging National and Global Challenges” Ninety seven million people. . . . . Seven thousand one hundred seven islands. . . Around 1.8 million tons of rice imported. . . . . Three hundred thousand square kilometers land area. . . . . Six percent tax revenue . . . . . Thousands of homeless individuals . . . . . increasing unemployment rate . . . . . declining literacy rate. . . . . Overwhelming exodus of OFW’s. These are just
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Commerce Bank Executive Summary Commerce bank has been a pioneer in the banking industry by reverting to customer service. This has driven customers to the bank‚ but in order to stay ahead on the curve they want to move away from the model that has worked for them. They should focus on the current model and enhance it‚ rather than change it. Background Commerce bank also known as Commerce Bancorp is a New Jersey based bank founded in 1973 by fast food restaurant franchiser Vernon Hill
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Chapter 1 Introduction 1.1 E-Commerce or E-Business: Electronic commerce which is commonly known as E-commerce or E-business is a modern concept of doing business. In layman’s language‚ it is the buying and selling of products and services over electronic systems which mainly comprises of internet. In this form of business the payment for goods and services is also done electronically i.e. by using credit cards. This concept has reached its maturity in developed countries like the United States
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