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    REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:

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    was a Jew‚ he faced quite a many disadvantages both legally and financially. As a result‚ his father decided to convert from Judaism to Lutheranism before his son’s birth. He also replaced Heinrich in place of Hirschel. Initially‚ Marx received education privately and started attending Trier High School in 1830. In 1835‚ he commenced studying at the University of Bonn. He was

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    CASE STUDY 1: Mega Marketing Consultancy Mega Marketing Consultancy is a 2 year old company and a family business. Mr. Peter Lorenzana is the father‚ Chairman of the Board who is 60 years old with a highschool background only. He will be retiring soon due to his health concerns. He has been an active consultant with other family businesses which are Psyrap Food‚ Inc. and Lorenzana Construction‚ Corporation. Mr. John Lorenzana is the 30 year old son and the General Manager who is an ex-seminarian

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    the effective leader of fifty-nine other workers. Moreover‚ a younger man with five years of experience in credit has caught management’s eye. Mike Fitzmaurice is 30 years old and “looks like management material.” Too‚ he outclasses Kelly in education with an accounting degree from a prominent school of business‚ along with some additional work toward an MBA. From the start‚ Fitzmaurice has been a Wearever “junior executive” in

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    Case Study: The Logistic Company Most of the courier and cargo companies‚ when they send their total consignments (load in their language) to a particular station. They do it with advance intimation by way of sending E-mail (pre-alert message in their language). ABC Logistics was no exception to this procedure. Whenever they sent their load by evening flight to Mumbai‚ The sent pre –alert to Mumbai giving details of the load like flight number‚ total number of bags‚ total weight of the bags etc

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    Seven Mystery Deaths Omesh Khemai Biology 1 Professor Depass 10.28.14 Case Study The first was a 12-year-old girl. Her parents said that she was awake in the middle of the night complaining of a stuffy nose and sore throat. They gave her an extra strength Tylenol and sent her back to bed. At 7am the next morning‚ the parents discovered that the girl had collapsed on the bathroom floor. An ambulance rushed the girl to a nearby hospital‚ where she was pronounced dead. That same day

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    families in their town. Thus‚ Luna was able to pursue higher levels of education. Hence‚ the Luna family moved to Manila in 1861. There‚ Luna attended Ateneo Municipal de Manila‚ one of the most prestigious universities in the Philippines and where he finished his Bachelor of Arts degree. Shortly‚ Luna and his brother Manuel‚ who according to national hero‚ Jose Rizal‚ was a better painter than Juan himself‚ traveled to Europe to study higher degrees of arts and sciences. Luna attended the Royal Academy

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    International Business Case study 1 January 25‚ 2014 1- Do you think that the international community is being too lax about the abuse of intellectual property rights? Are international companies simply afraid to speak out for fear of jeopardizing access to attractive market? I strongly believe that the international community is doing their best to fight counterfeiting‚ but it is really to put everyone on the same page. For instance‚ because of corruption in developing countries‚ it is hard

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    CASE STUDY: THE GENERAL MANAGER I. TIME CONTEXT Acme Kemico‚ a small chemical outfit‚ was established in the early part of 1986. It was started as a single proprietorship selling paints and house sprays. The office set-up was composed of nine persons namely: a General Manager who was also the owner of the company; an Office Manager who served as the recruiting officer‚ accountant and overall supervisor; a lawyer who acted as the company’s legal counsel; five salaried salesmen who are directly under

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    Strutledge needs to find out exactly what it is that their consumers (in this case student’s) are looking for. For example what are some of the basic requirements that they would need to meet in order to have a program that would meet qualifications for a good MBA program. One could look at the accreditation that would be necessary in order for the students to be sure that they would receive a quality accredited education. This is important because another factor that is crucial if the employment opportunities

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