• Iefty Rinjayuni Nipparchi 29114792 INTRODUCTION • The strategy of the pharmaceutical companies • There are two companies in this case‚ Northcraft and Northcraft (NN) and Thompson and Company • The marketing department of NN can create an OTC product category for the drug that will make it competitive with the other OTC painkillers INFORMATIONS NORTHCRAFT THOMPSON Strenght: - NN has a vast OTC analgesic market - NN has opportunity to reach large market because of its nonprecreption drug Strenght:
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point-of-sale system to track sales. This allows managers to determine what products are selling well and helps them track inventory. Retailers often use this electronic information to generate product orders when replenishing stock levels. Inventory Management * Inventory management procedures pertain to the handling of products in a store. These procedures include receipt of inventory by verifying that each product is in the order as quoted; regular counting of inventory; and installing cameras
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at its retail stores ? Because Gateway applied Customer Relationship Management for they strategy. 4. Should a firm with an investment in retail stores carry any finished-goods inventory ? No‚ it’s not necessary What are the characterize products are the best manufactured to order ? 5. Is the Dell model of selling directly without retail stores always less expensive than a supply chain with retail stores ? 6. What are the supply chain implication of Gateway’s decision to offer fewer
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industry. Unorganized retailing contributes to about 95% of total retail revenues. Unorganized retailing which involves the local kirana shops‚ paan/beedi shops etc continues to be the backbone of the Indian retail industry. SEGMENT BASED ON RETAIL PRODUCTS: 1. food and grocery 2. Jewellery 3. Clothing‚textiles and fashion 4. Watches 5. Footwear 6. Health care and beauty care 7. Pharmaceuticals 8. Consumer durables 9. Mobile handsets 10. Utensil‚ furniture
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Sales & Distribution Hindustan unilever - Document Transcript 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21‚ 2008 Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like
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manufacturers | Producers | Rent Concentration | Downstream | Upstream | Types of Rents | Relational | Technology | | Trade policy | Organizational | | Brand name | | Typical Industries | Labor-intensive consumer products | Capital- and technology-intensive products | * Production - These large cross-border flows of apparel reflected cheaper labor and inputs—partly because of cascading labor efficiencies-in developing countries - Despite extensive investments in substituting capital
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family...at work you’re part of a company...and somewhere in between..." there is a Starbucks! So the Starbucks product‚ while ingrained in its coffee‚ is really the overall experience. The price of an actual brewed cup of coffee was consistent with the image of being "a notch above" or a "worthwhile experience"--higher than most competitors. And the place where Starbucks offered its product was primarily its retail outlets. To experience Starbucks fully‚ one must go to an actual Starbucks location
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be based off of parameters fundamental to the product and significant to the customer. I am the marketing manager for CruiserThorr. We are trying to use the parameters to market a new and innovative motorcycle to meet the needs of the target market. The parameters I have to choose from are lifestyle image‚ product design and styling‚ coolness‚ product uniqueness‚ service offerings‚ price‚ engine capacity‚ safety‚ and quality engineering.
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refrigerated food category product in the U.S. markets by Nestle Refrigerated Food Company (NRFC) in the year 1990 while in the late 1980s the company has successfully captured this category by introducing refrigerated pasta and sauces in the markets which improved the shelf life of the earlier selling products in the U.S markets The company believes in purchasing small local brands and there facilities to enter the new markets and then invest in there up gradation to make their products compete at the
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created for itself a strong reputation through its innovative products and excellent customer service. Innovation is Logitech’s top strengths. Because an innovation is cover throughout the paper‚ I will not be providing detail examples of in this section‚ but rather be focusing other key factors. Logitech has stood the test of time‚ the company can quickly respond and adapt to changes in technology or market conditions. Because Logitech’s product and brand is recognized worldwide‚ the company has a strong
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