SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 Vision and Mission 3 Chairman’s Message 4 Chief Executive’s Message 5 Board of Directors 7 Management Team 11 Corporate Governance 12 Singapore Tourism: Competing at a New Level 17 Tourism Sector Performance: Another Outstanding Year in Singapore Tourism 18 Greater Value Creation 22 Understanding
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[pic] CASE STUDY: DYSON VACUUM CLEANER Shifting from domestic to international marketing with the famous bagless vacuum cleaner Submitted to Professor Barbara Knup Submitted by Erick N. Shirimpumu (std no.28365) Dechen Peldon (std no. 27042) Doris Dzomu (std no. 30298) Kamal Masoud (std no. 26605) Rachal Utuga (std no. 29963) Kleves Alimerko (std no. 29623) Table of contents Executive Summary 3 I. Introduction 4
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------------------------------------------------- the way of Haier group’s brand globalization Developing Strategic Intent TABLE OF CONTENTS Introduction & Background Haier’s Culture Industry Analysis SWOT Analysis * Strength * Weakness * Opportunity * Threat * Development Strategies (SO‚ ST‚ WO‚ & WT) PEST Analysis * Political * Economic * Socio-cultural * Technological Porter’s 5 Forces * Threats of New Entrants
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1 Günter Schweiger‚ Thomas Otter and Andreas Strebinger The influence of country of origin and brand on product evaluation and the implications thereof for location decisions Dr. Günter Schweiger is Professor of Advertising and Market Research and Head of the Department of Marketing at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration)‚ Austria. Mag. Thomas Otter is research assistant in the Department of Advertising and Market Research at Wirtschaftsuniversität
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Formatting Guidelines Based on the 6th Edition of the American Psychological Association (APA) Publication Style Manual This presentation aims to provide an overview of the American Psychological Association (APA) guidelines for formatting written papers. Students and faculty should refer to the Sixth edition of the “Publication Manual of the American Psychological Association” (2010) for specific formatting guidelines. This presentation was created by Prof. Steve Lopez and Prof. Ariel Gil
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Post-Traumatic Stress Disorder A Biblical Close-up Ryan Rusk Liberty University CRIS 607 Abstract Post-Traumatic stress disorder (PTSD) affects many different people in different ways. Along with post-traumatic stress disorder often comes a co-morbid aspect that patients see as coping mechanisms for the post-traumatic stress disorder that they know little about. Post-traumatic stress and alcohol/substance abuse addiction often find themselves closely related
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This version: 16 January 2006 This version: 16 January 2006 ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF WHITE GOODS ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF WHITE GOODS Andrea Goldstein OECD Development Centre 2‚ rue André Pascal 75775 Paris Cedex 16 France Tel. 33 1 4524 8946 Email andrea.goldstein@oecd.org Federico Bonaglia OECD Development Centre 2‚ rue André Pascal 75775 Paris Cedex 16 France Tel. 33 1 4524 9603 Email federico
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For the exclusive use of S. BIFOLCO2015. www.hbr.org BEST PRACTICE First-mover advantage is more than a myth but far less than a sure thing. Here’s how to tell when it’s likely to occur—and when it’s not. The Half-Truth of First-Mover Advantage by Fernando Suarez and Gianvito Lanzolla • Reprint R0504J This document is authorized for use only by STEPHANIE BIFOLCO in Global Strategy - BMBA1 - Back Bay at Hult International Business School2015. For the exclusive use of S. BIFOLCO2015. First-mover
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Advertising is concerned with promoting goods and services to optimize sales or create awareness among people. This can be done through the print and electronic media‚ road hoardings‚ mail deliveries‚ or sponsorship of special events. There are three key departments in advertising: Qualifications: Aptitude and creativity are the basic qualifications in advertising. The ability to conceptualize‚ language proficiency‚ extensive reading‚ curiosity and an outgoing nature‚ also contribute to career advancement
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APA Referencing An introduction to academic study skills Table of Contents Student objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Book Book‚ no author or editor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Book‚ one author. . . . . . . . . . . . . . . . . . . . .
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