Communication Arts Chaoyang University of Technology 168 Jifeng E. Rd. Wufeng District Taichung 41349‚ Taiwan Abstract Martha Stewart places her name on her products. She becomes the face of her company and the voice of her brand. When her personal misconduct occurred‚ she made her company vulnerable and risky as well. This case study examines how Martha Stewart managed her corporate communication when her public image and reputation were tarnished on trial for alleged insider trading scandal
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no. 1-0083 Martha Stewart and the ImClone Scandal On January 20‚ 2004‚ jury selection launched the trial of Martha Stewart‚ Chief Creative Officer and former Chief Executive Officer and Chairman of the Board of Martha Stewart Living Omnimedia (MSO). Nine charges filed by the Federal Grand Jury in New York and the SEC relate to Stewart’s personal sale of $228‚000 in ImClone Systems‚ Inc. stock on December 27‚ 2001‚ one day before regulators rejected the biotech company’s cancer drug (Erbitux)
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What industry is your client in?) Martha Stewart Living Omnimedia‚ Inc. creates original how-to content and related products for homemakers and other consumers. The Company markets its brand name across a broad range of media and retail outlets. Martha Stewart provides information on a variety of subjects including home‚ cooking and entertaining‚ gardening‚ crafts‚ holidays‚ household maintenance‚ and weddings (Bloomberg.com‚ 9/28/11). Martha Stewart Omnimedia utilizes the television to communicate
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On December 27 ‚ 2001 Martha Stewart‚ America’s beloved housewife‚ sold her shares of ImClone after she received specific inside information regarding the status of the companies business. A series of events led to an investigation‚ interviews‚ indictments‚ a trial & sentencing of Martha Stewart to 5 months in a minimum security prison camp and then 5 months of home confinement. Merril Lynch tipped off the Securities & Exchange commission to report the possibility of insider trading on
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INTRODUCTION Martha Stewart a known celebrity and founder of Martha Stewart Living Omnimedia (a business which is built on showing others how to cost effectively manage and decorate the home)‚ who was given a tip by Douglas Fanueil and Mr. Bacanovic‚ employees of the Merrill Lynch brokerage company. This tip which broke the confidentiality policy of the brokerage company led to the subsequent sale of Martha’s shares in the ImClone company during the latter company’s blackout period with the effects
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long and courageous battle with Miley Cyrus. The coroner’s office has stated that the death was from “complications of being normal‚” but rumor has it‚ the adorable teen idol to millions of young girls passed due to shame‚ or‚ possibly‚ neglect. Miley Cyrus has been trying to cut her ties to Disney since her show “Hannah Montana‚” a popular Disney show aimed toward young girls‚ ended in January of 2011. Maybe even a bit before that. Hannah Montana is dead and Miley Cyrus did an amazing job at murdering
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Rachel Smolkin wrote an article in an issue of the American Journalism Review titled‚ “What the Mainstream Media Can Learn from Jon Stewart.” The article deeply evaluates the difference between traditional news and the satire style of “The Daily Show with Jon Stewart.” In the article‚ it is shown that many young people turn to the “Daily Show” for information before an ordinary news program. Many people were interviewed to give their thoughts on the article. Some of the people interviewed were
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the textual and visual elements that allows us to get that “deeper meaning” of a song. In Miley Cyrus’ song “The Climb” she uses an encouraging tone and figurative language to emphasis the importance of the obstacles you overcome and never giving up on your dreams; the setting and events that occur in the music video reinforce this same theme. Let’s analyze these elements to gain that deeper meaning of Miley Cyrus’ song The Climb. “The Climb” features an encouraging tone to emphasize the importance
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while singing her new hit single. This pop star represents a young and wild teenager. She does what she wants and does not care about what anyone thinks‚ that’s what makes her stand out the most from all the other performers‚ from that night. Miley Cyrus The Past When I was 14 years old the fights and arguments my parents had was so stressful to me that the only choice for me was to break out of my house and run away‚ but not forever. I only wanted to catch some air ‚ because my head
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Aleesah Brown English 113-51 16 April 2011 Paper 1 “The Soundtrack of Your Life” Music is a key factor in my life‚ now and has been for as long as I remember. Music is one thing that can control my mood and emotions unlike any other. The sounds and melodies of the composition have the potential to sway my moods from a dark gloomy state all the way to a joyous and soothing harmonic atmosphere. Music allows me to control how and what I want to be‚ or represent. Music is almost like picking out
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