number: R0141223 Module: Marketing Fundamentals The tablet market: External analysis of the micro-environment The global tablet PC market continues to grow with shipments reaching 53.8 million units in the third quarter of 2014. The rise in shipment from 48.3 million units in the third quarter of 2013 to 53.8 million units in the third quarter of 2014 can be attributed to the growing demand from costumers as the tablet industry offers the costumer a smaller sized device with a better battery life compared
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WASHING DETERGENTS Summary of Module 1 INDUSTRY OVERVIEW Washing powders and detergents are considered to be an important part of personal and home care product lines. The local detergent industry in Pakistan has flourished significantly over time and is still on the path diversification and development. During the periods of 1980s till the end of 90s‚ detergent bars had the major market share‚ in most of the market segments. The detergent powders through their extensive marketing campaigns
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The film industry accounts for one third of the market share. Action films are the number one grossed films. The target market consists of frequent moviegoers. The movie industry is a major contributor in the US economy. In 2014 the movie industry brought in approximately $564 billion in the US. The next four years are projected to bring in $564 billion in sales. The total revenue from the film industry is projected to rise to 39 billion from 31 billion
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1.1. Industry Analysis 1.1.1. Market Characteristics: - Market Potential: During the past few years major footwear and clothing brands like Reebok and Puma‚ and more recently‚ adidas and Nike‚ have been moving into the cricket market. Reebok was the official technical sponsor of the 2011 ICC World Cup and adidas clothes the Proteas‚ English and Australian teams. Nike featured prominently on the sleeves of the Indian team shirts. Some of the top players who had been in action at
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PESTEL ANALYSIS Political * The public spending on infrastructure is expected to decrease in many developed countries. Major part of this spending will be directed to the civil infrastructure due to the increasing concerns about sustainability. Investments in power station replacements‚ wind farms‚ waste management assets and other green initiatives will increase (The Economist 2010; Balfour Beatty‚ 2012). * Since governments in the emerging countries‚ especially in India‚ China and Brazil
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home‚ business‚ or on the road opposed to at a physical bank location. This paper shall compare and contrast both the online and offline retail environment for banking services. Internet banking offers great opportunities to the financial-services industry‚ including: • a huge potential customer base • large economies of scale in investment • the possibility for services to be delivered using standardised modular software • easy management of software • a common browser front end • the possibility
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as the main products that are usually used for pigments used in paper‚ plastics‚ paints‚ etc. This report will analyze the importance of both the general and industry assessment and the impact environment will have on the company‚ strategies that are set to achieve the organization goals and also Porter’s 5 forces theory for the industry assessment. The report will be focusing on a mix of both QIT - Fer et Titane and also
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Gold Mining Industry Analysis By: Robert 6/6/2010 The Gold Mining Industry has experienced a huge amount of growth since the beginning of the financial crisis. With the price of gold being at $639 in January 2007 before the beginning of the financial crisis and now in June 2010 the price of gold reaching $1220‚ there is no denying the interest of gold between investors and governments. Investors are seeking ways to protect themselves from inflation and any other type of financial crisis that
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Department Store Industry NACIS 452111 Table of Contents Introduction…………………………………………………………………………….………… 3 The Industry’s Dominant Economic Features……………………………………………………………..……………………….…… 3 Porters 5 Forces…………...……………………………………………………..…………………………. 7 Power of Buyers…………………………………….……….…………………………….7 Power of Suppliers……………………………………….………………………………. 7 Barriers to Entry…………………………………..……………………………………… 7 Threat of Substitutes……………………………...…………...…………………………. 7 Competitive Rivalry…………………………………………
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1. INDUSTRY SITUATION ANALYSIS 1.1 Dominant Economic Characteristics of the Industry Environment • Market size: The Industrial Distribution industry was estimated to be $400 billion in 2001‚ but the industry has many sub-industries within it (16). To name a few‚ Home Improvement revenues were $73 billion in 2003‚ $5.1 billion for the Building Materials Wholesale industry‚ $61 billion for the Electronic Wholesale industry‚ $10.4 billion for the Industrial Equipment Wholesale industry‚ and $211
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