2.1 Overview 2.2 Assignment Content 2.2.1 Executive Summary 2.2.2 Table of Conents 2.2.3 Introduction The Kellogg Company has grown to become the world’s leading producer of cereal. Kellogg’s products are produced in eighteen different countries and are marketed in over 180 countries with the purpose to “nourish families so that they can flourish and thrive” (Kellogg’s‚ 2015). The company was founded by William K. Kellogg with the creation of the popular ‘corn flake’ in 1906. In 1914‚ the company
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management Kissan Mixed Fruit Spread is a delicious combination of fine fruit. The medley of different flavors create a unique fruity experience that can be enjoyed in so many ways. Liven up your toast or bagel‚ enjoy with hot parathas‚ make a great milkshake or put a dollop on ice cream for a Sunday. The segments in the foods market are very fragmented and most of these markets are small in value and the jams market‚ for instance‚ is valued at about Rs 80-90 crore. Which segment are being targeted and
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Petai [pic] In the world of plants‚ petai plants can be classified in the family Leguminosae (Mimosaceae). Petai scientific name is parkia speciosa . Petai usually grow with the height of 5-25 meters and forms a lot of branching. Part of the petai that is most important is the seed. Petai can be eaten raw as a fresh vegetable‚ boiled‚ fried or even baked. Petai is also widely used as food flavoring. It is very popular in Southeast Asian countries like Indonesia‚ Malaysia‚ Singapore‚ Thailand
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MOUNTAIN DEW Introduction Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville‚ Tennessee‚ named and first marketed in Knoxville and Johnson City‚ TN in the 1940s‚ then by Barney and Ally Hartman‚ in Fayetteville‚ North Carolina and across the United States in 1964.When removed from its characteristic green bottle‚ Mountain Dew is bright yellow-green and translucent. As of 2007‚ Mountain Dew
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owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays‚ McDonald’s are the world’s leading food service retailer‚ as they serves some of the world’s favorite foods such as Big Mac‚ Quarter Pounder‚ Chicken McNuggets‚ Egg McMuffin‚ cheese burgers‚ chicken burgers‚ french fries
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they opened their first fast food restaurant. Originally they offered primarily BBQ but then moved away from BBQ and changed to a nine-item menu featuring a hamburger‚ cheeseburger‚ three soft drinks‚ milk‚ coffee‚ chips‚ pie‚ French fries‚ and milkshakes. They quickly observed that hamburgers and fries were on the top of their demand list. McDonald’s also offered drive-in style dining‚ resembling what one could have seen in the 1950’s. They also offered a double drive-through later in the 1980’s
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As they grew and expaned nationaly and gobaly in the 1960s they had to expand thier meun. Now they have about 90 different items on their menu. McDonald’s original restaurant in San Bernardino‚ California‚ served only hamburgers‚ cheeseburgers‚ milkshakes‚ and French fries. Today’s menu includes numerous other items that have been added through the years. Below are listed the basic items sold by the company. ------------------------------------------------- Burgers All beef patties are seasoned
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Letter of transmittal December 09‚ 2009. Suntu kumar Ghosh Course Instructor MKT 301 (Marketing Management) BRAC Business School BRAC University‚ Bangladesh Subject: Submission of the Project Work on the Marketing Plan of McDonalds Dear Sir‚ With due respect‚ we want to state that‚ it was a great pleasure and honor for us to submit our project report of MKT 301 in the context of Marketing Plan of McDonalds in Bangladesh. Basically in this report we have
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Principles of McDonaldization George Ritzer’s book The McDonaldization of Society is based on his theory and social criticism on rationalization of society as a whole through the growth and principles of McDonald’s fast-food model of business. The book begins with an introduction chapter that describes the background of McDonalds and outlines the different chapters of the book. Chapter Two gives a history of socioeconomic developments that lead up to the creation of McDonalds including theories
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In 1940‚ his two sons‚ Maurice and Richard ("Mac" and " Dick")‚ moved the entire building 40 miles (64 km) east‚ to West 14th and 1398 North E Streets in San Bernardino‚ California. The restaurant was renamed "McDonald’s Famous Barbeque" and served over forty barbequed items. In October 1948‚ after the McDonald brothers realized that most of their profits came from selling hamburgers‚ they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just
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